Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.
Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.
How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.
Just Some of the Clients That Have Discovered Marketing Joy Working With Our Team
Marketing Resources and More From Our Blog
10 Tactics That Will Help You in Any Business (and Life)
No matter what industry you’re in or what stage of your career you’re at, there are certain skills and habits that separate good from great. These are the traits that move the needle in any business—whether you’re building a brand, leading a team, or simply trying to...
Better Merch…Better Marketing: Kicking Off Season 2!
We’re back! After wrapping up Season 1, Jade Crider and Kirby Hasseman are kicking off Season 2 of Better Merch…Better Marketing with fresh stories, lessons learned, and a few laughs along the way. From big life changes to bold PR moves, this episode is full of...
Thirsty Thursday: It’s a Health Drink!
It’s time for another round of Thirsty Thursday with Jade Crider (your Branding Bestie), Briar Swigert from Simple Signs & Print, and Kirby Hasseman! If you’ve been following along, you know the rules by now: we take a piece of branded drinkware, pour in a mystery...
Jade Crider Earns Certified Advertising Specialist (CAS) Designation
COSHOCTON, OH – July 25, 2025 — Hasseman Marketing is proud to announce that Jade Crider, affectionately known as our "Branding Bestie," has officially earned her Certified Advertising Specialist (CAS) designation from PPAI, the promotional product industry’s leading...
Branding Internally: How to Use Branded Merch to Build Culture
When most people think about branded merchandise, they picture giveaways at trade shows or customer appreciation gifts. But some of the most powerful marketing doesn’t happen externally—it starts inside your own organization. Today, let’s flip the script. We’re not...
Thirsty Thursday – How Often Do Straws Work?
We’re back with another fun-filled and refreshingly ridiculous episode of Thirsty Thursday! This week, Jade Crider (your Branding Bestie), Briar Swigert from Simple Signs & Print, and Kirby Hasseman take on another mystery drink—served in a sleek new piece of...