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Better Merch…Better Marketing: Repeatable Content, PR Packaging, and Purposeful Branding

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated...

Thirsty Thursday – Peanut Butter & a Double-Walled Delight

It’s time for another round of Thirsty Thursday—where we test mystery drinks, try out branded drinkware, and give our unfiltered opinions (for the good of marketing, of course). This episode brought the full crew: Jade Crider, Briar Swigert, and Kirby Hasseman—and...

Better Merch…Better Marketing: Travel Pet Peeves

It’s time for another episode of Better Merch…Better Marketing, and this week Jade Crider (your Branding Bestie) and Kirby Hasseman are back to talk about nostalgia, growth, travel frustrations, and — of course — great branded merch....