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Kirby vs. April Fool’s Day (He’s Not Laughing)

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider (the Branding Bestie) go head-to-head on April Fool's Day brand stunts, debate whether influencers covering up logos is genius or self-important, and highlight a couple of brands...

Thirsty Thursday – From “No Thanks” to “Not Bad”

It’s time for another round of Thirsty Thursday—where we take a mystery drink, pair it with branded drinkware, and give you our honest (and sometimes hilarious) reactions. This week, Claire Bowman, Briar Swigert, and Kirby Hasseman showed up ready to go… even if...

Better Merch…Better Marketing: Marketing, Mistakes, and Milestones

In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of real-world marketing lessons and life moments in an episode we’re calling Marketing, Mistakes, and Milestones. Before we dive in, we have a gift for you. If you want to get more...