Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.
Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.
How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.
Just Some of the Clients That Have Discovered Marketing Joy Working With Our Team
What Our Clients Say
Marketing Resources and More From Our Blog
Better Merch…Better Marketing: When NOT To Do Branded Merch
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman take on a topic that might surprise some listeners: when you should not do branded merchandise. Before we dive in, we have a special gift for you. If you have not grabbed your free Hit...
Better Merch…Better Marketing: Super Bowl Hits, Misses, and Marketing Lessons
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman break down their favorite Super Bowl commercials, the weirdest ones, and the lessons small to mid-sized businesses can take away from the biggest advertising stage in the world. Let's...
Thirsty Thursday – Meet “Ever Claire” & The Boss
It’s time for another round of Thirsty Thursday—and this one came with a special introduction. This episode, we welcomed our newest team member, Claire Bowman, to the table. Of course, Kirby immediately dubbed her “Ever Claire.” Because if you’re joining this crew,...
Better Merch…Better Marketing: The Year of Big Bets and Bigger Budgets
This time on the Better Merch...Better Marketing podcast, Jade Crider and Kirby Hasseman talk about the year of big bets and bigger budgets. Let's watch now! https://youtu.be/02oLquwGpnQ It is time for a brand new episode of Better Merch…Better Marketing, and this...
Better Merch…Better Marketing: Mornings, Trade Shows & Kits That Connect
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman explore how intention and strategy shape both personal productivity and business success. Let's watch now! https://youtu.be/aDf8tybvobM They begin with a discussion on the importance of...
The Branded Merch Pyramid: How to Build Branded Merch That Actually Works
Branded merch gets a bad rap sometimes. Too often, when people hear “swag,” they think of cheap pens, flimsy totes, or items that end up in the bottom of a drawer (or worse… the trash). And honestly? That criticism is often earned. But when branded merch is done...