In July, I invested two months in Dan Martell’s Elite Coaching Program—and it was a great investment for my growth as a leader and entrepreneur. The program wasn’t cheap ($3,000), but it forced me to take a step back and remind myself of something important: I am the product. If I don’t invest in me, everything else eventually suffers.
Here are the four biggest lessons I took away from my time in the program.
Be Willing to Invest in Yourself
We say we want to grow. We say we want to lead better, sell better, market better. But often, we’ll invest in everything else—software, equipment, campaigns—before we invest in ourselves.
That’s a mistake. The truth is, you are the product. Your ideas, your leadership, your energy, your clarity—those are what drive your business and your team forward. If you don’t invest in sharpening those things, the rest will never reach its potential.
For me, the price tag of $3,000 was actually part of the lesson. It meant I had skin in the game. It made me show up differently. When you pay for coaching, training, or mentoring, you’re not just buying content—you’re buying commitment.
The Five Daily Non-Negotiables
Dan outlined a set of five daily habits that serve as a foundation for success. They’re simple, but powerful:
-
Workout – Move your body every day. Energy fuels everything else.
-
Read 10 pages of a self-development book – Feed your brain with fresh ideas and perspective.
-
Review your goals 2–3 times a day – Keep your eyes on the prize so distractions don’t pull you off course.
-
Post 3 Instagram stories – Share your journey, let people in, build your brand.
-
Make 5 reach-outs to prospects or customers – Growth is in the follow-up, not just the new ideas.
If you think about it, these five things cover your mind, body, brand, and business. Do them daily, and the compounding effect is incredible.
Make Your Goals Inevitable
This one was a breakthrough for me. Dan says: don’t just set goals—make them inevitable.
Here’s how:
-
Start with your big dream goal.
-
Break it down into what you need to achieve this year to move toward it.
-
Then break that down further into the daily actions that—if done consistently—make the big goal unavoidable.
For example, if your dream goal is a revenue number, break it into quarterly and monthly sales targets. Then, translate those into how many daily reach-outs or conversations you need. If you do those reach-outs every day for 1,000 days, hitting the big goal becomes inevitable.
I love this because it removes some of the mystery around success. It’s no longer about luck—it’s about math and consistency.
There’s Not Just One Way to Succeed
One of the things I’ve noticed in personal development is that every guru has their “one true way.” Some say you need to go all-in on a single focus. Others say you should diversify. Dan had his own take as well.
The truth? There isn’t just one way. Success leaves clues, but it doesn’t leave a map. The trick is to study the lessons, learn the patterns, and then carve your own trail.
That was freeing for me. I don’t need to copy someone else’s exact playbook. I can take what works for me and build my own system.
Final Thoughts
The biggest takeaway? Growth is intentional. If you want to be better in business—or in life—you have to commit to daily habits, make your goals inevitable, and be willing to invest in yourself.
I loved my time in the Elite Coaching Program, and I’m grateful for the lessons I learned. If you’re considering an investment in yourself—whether it’s coaching, a program, or just more dedicated time to growth—do it.
At the end of the day, you are the product.
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
