The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind.
In my latest video, I break down four powerful ways realtors can market themselves BETTER and more effectively to grow their brand, connect with their community, and ultimately generate more business. We are all about the Relentless Pursuit of BETTER…learn more here.
🎥 Watch the full video here:
Now, let’s dive into these four strategies!
Appreciation Marketing: Stand Out by Spreading Positivity
One of the most underrated ways to market yourself in real estate is simply showing appreciation.
📢 Why it matters:
- 89% of what we see in the world is negative. That means taking the time to show gratitude immediately makes you stand out.
- People remember kindness. A well-timed thank-you note, birthday card, or thoughtful gift keeps you top-of-mind long after the transaction is complete.
How to do it:
Send handwritten thank-you notes – Simple, personal, and effective.
Recognize important milestones – Birthdays, anniversaries, and home-buying anniversaries.
Give thoughtful closing gifts – Something useful and memorable, not just a generic gift card.
Reward referrals – A small token of appreciation encourages more recommendations.
💡 Bottom line: Real estate is a relationship business. Show people they matter, and they won’t forget you.
Become the Digital Mayor of Your Community
If you want to be the go-to real estate professional in your area, don’t just sell homes—promote your community.
📢 Why it matters:
- People don’t just buy homes—they buy into communities.
- If you consistently highlight local businesses, events, and people, you become the trusted face of your market.
- You’re not just another agent—you’re the local expert.
📌 How to do it:
Use social media to highlight local events – Be the hype person for your town!
Interview local business owners – Showcase what makes your community great.
Celebrate local wins – Recognize people doing great things in your area.
Create engaging content – “Hidden gems in [Your City]” or “Best coffee shops for a morning meeting.”
💡 Bottom line: When people associate you with your community’s success, they’ll also think of you first when they need a realtor.
Build Your Value…Build Your List
Social media is powerful, but it’s rented real estate—you don’t own it. That’s why it’s crucial to start building an email list so you can communicate with your audience whenever you want.
📢 Why it matters:
- Social platforms can change algorithms at any time—your reach isn’t guaranteed.
- With an email list, you control the conversation and can connect directly with potential clients.
- By providing valuable insights, you establish yourself as an authority.
📌 How to do it:
Offer lead magnets – A free home-buying checklist, local market report, or “Top 5 Mistakes to Avoid When Selling.”
Send valuable emails – Tips, success stories, and market updates (not just “I have a new listing!”).
Engage consistently – Don’t just sell—provide value, insights, and local knowledge.
💡 Bottom line: The more value you provide, the more trust you build—and that trust turns into business.
Own the Kitchen. Own the Office.
Where are people when they realize they need a realtor? Most of the time, it’s in the kitchen (discussing their next move) or in the office (planning for the future).
📢 Why it matters:
- Branded merch keeps you top-of-mind in the spaces where decisions are made.
- People may not need an agent today—but when they do, you want to be the first name they think of.
📌 How to do it:
Branded kitchen items – Cutting boards, coffee mugs, or high-quality drinkware that stays in their home.
Office essentials – Notebooks, planners, or desk accessories with your branding.
Make it useful – The more functional the merch, the more often people see your name.
💡 Bottom line: Be strategic about where your brand appears, and you’ll always be in the right place at the right time.
Final Thoughts: Real Estate Marketing That Works
Marketing yourself as a real estate professional isn’t just about ads and cold calls—it’s about relationships, visibility, and providing real value.
📢 Here’s the game plan:
Show appreciation. Gratitude makes you unforgettable.
Be the digital mayor of your town. When you promote the community, people trust you more.
Build your value and your list. Create content that keeps people engaged and informed.
Own the spaces where decisions are made. Strategic branding puts you in front of the right people at the right time.
What’s your favorite way to market your real estate business? Drop a comment—we’d love to hear from you! And as always, if you need help with branded merch, marketing, or creative ideas for your brand, let’s chat! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
