Branded merchandise is one of the most powerful marketing tools a business can use—but only if it’s done right. Too often, marketers approach branded merch the same way they approach traditional advertising, and that’s a huge mistake. Unlike digital ads or billboards, branded merch isn’t just about visibility—it’s about experience, connection, and value.
In this latest video, Kirby breaks down five common mistakes marketers make when it comes to branded merchandise. If you’re investing in promotional products, make sure you’re getting the most out of your merch strategy by avoiding these missteps.
🎥 Watch the full video here:
Now, let’s dive into the biggest branded merch mistakes—and how to fix them.
Obsessing Over Impressions Instead of Experience
Marketers often treat branded merch like other forms of advertising, focusing only on the number of impressions an item might generate. But branded merch is different—it’s not just about how many people see it, it’s about how it makes them feel.
Branded merchandise is the only form of advertising that people actually say “thank you” for. Think about that! When was the last time someone thanked a brand for a social media ad or a billboard? Probably never. But when you give someone a well-thought-out, high-quality piece of merch, they appreciate it, use it, and associate your brand with a positive experience.
✅ What to Do Instead:
Focus on creating a memorable experience with your merch. Consider the quality, the design, and how it will be received—because those factors matter more than just “how many people will see it.”
Choosing Cheap Over Quality
Let’s be real—budget matters. But too often, marketers prioritize cheapness over quality, and that can backfire.
Your branded merch represents your brand. If it’s low quality, flimsy, or falls apart after one use, what does that say about your company? Instead of building a positive connection, it creates a bad impression.
However, cheap isn’t the same as inexpensive. You can absolutely find high-value, cost-effective items that work for your brand without sacrificing quality.
✅ What to Do Instead:
Choose quality over cost whenever possible. Look for affordable but durable items that align with your brand values and resonate with your audience.
Ignoring the Message & Design
One of the biggest mistakes I see is when brands just slap a logo on a product and call it a day. If all you’re doing is printing your company name on an item, you’re missing an opportunity to create something meaningful and engaging.
Branded merch isn’t just about brand visibility—it’s about brand resonance. You want your audience to actually want to wear or use your merch, and that means creating something that speaks to their interests, lifestyle, or values.
✅ What to Do Instead:
Think beyond just your logo. Create a message, design, or theme that connects with your audience. If your merch tells a story, sparks a reaction, or aligns with something people care about, they’ll be more likely to wear it, use it, and love it.
Ignoring Packaging & Delivery
Great branding isn’t just about the product itself—it’s also about how it’s presented. Too often, marketers overlook the importance of packaging and delivery, missing out on a chance to elevate the entire experience.
With the rise of subscription boxes, influencer unboxings, and high-end packaging, presentation matters more than ever. A beautifully packaged product can make even a simple item feel premium and create an emotional impact on the recipient.
✅ What to Do Instead:
Consider how you’re presenting your branded merch. Can you use custom packaging, tissue paper, or a handwritten note to make the experience feel special? A great unboxing experience adds to the perceived value of your merch.
Ignoring the Brand Connection
At the end of the day, the most important question you should ask about your branded merch is:
Does this create a meaningful connection between my brand and my audience?
Branded merch isn’t just about putting your logo on things—it’s about building relationships. If your merch doesn’t align with your brand story, audience, or overall mission, then it’s just another giveaway item that won’t create real impact.
✅ What to Do Instead:
Choose products that reflect your brand values and speak directly to your audience. If you’re in the fitness industry, maybe it’s high-quality water bottles or performance apparel. If your brand is about sustainability, go for eco-friendly promo products. Whatever you choose, make sure it strengthens your brand identity and connection with customers.
Use Branded Merch the Right Way
Branded merchandise is an incredible tool when used correctly, but these common mistakes can hurt your ROI and brand perception. Instead of focusing only on impressions or cost, think about experience, quality, design, and connection.
✅ Want to take your branded merch strategy to the next level? We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
