7 Tips to Relentlessly Pursue BETTER

The goal isn’t perfection—it’s progress. Too often, we hold ourselves back waiting for the perfect moment, the perfect plan, or the perfect conditions. But the truth is, the people who succeed in any area of life aren’t the ones who wait for perfection—they’re the ones who relentlessly pursue BETTER.

In this episode of DMJ 1 on 1, I break down 7 actionable tips to help you push past fear, take consistent action, and create meaningful progress. Watch the full episode here:

Now, let’s dive into the 7 tips that will help you relentlessly pursue BETTER.


If You Want to Finish, You Have to Start

One of the biggest obstacles to progress is over-preparation. We convince ourselves that we need more time, more research, more planning—when in reality, we just need to start.

Our brains tend to resist action because new things feel risky and uncertain. The trick? Hijack your brain. Give yourself permission to just start—without pressure. Because once you take that first step, you’ll often find it’s much easier to keep going.

If you’re stuck, take the smallest possible action forward. Momentum creates motivation.


It’s Not the Complexity… It’s the Consistency

Most of the time, we already know what to do. The challenge isn’t figuring out a complex strategy—it’s doing the simple things consistently.

  • Want to get in shape? Eat better and move more.
  • Want to grow your business? Show up for your customers and add value.
  • Want to improve your skills? Practice regularly.

It’s not about making huge changes overnight. It’s about small actions done consistently over time.

The real magic happens when you stop overcomplicating and start being consistent.


Other People’s Opinions Are None of Your Business

If you’re doing something big, different, or ambitious, people will have opinions. Some will be supportive. Others will be critical. But here’s the truth:

Their opinions don’t matter.

Most of the time, criticism comes from people who aren’t doing what you’re doing—and their negativity says more about them than about you.

Stay focused on your own journey. Take feedback from people you respect, but don’t let the fear of judgment stop you from pursuing your goals.


Lift the Heavy Stuff First

Most people avoid the hard stuff. We procrastinate on difficult tasks, choosing to do the easier, less important things first. But that just leaves us drained before we even get to what really matters.

The solution? Do the hard things first.

  • Have a tough conversation? Do it first thing in the morning.
  • Need to create something meaningful? Start with it before checking emails.
  • Facing a difficult workout? Knock it out early.

When you tackle the biggest challenge first, the rest of the day feels easier and more productive.


Perfection is a Fool’s Errand

Perfection does not exist. It’s an illusion, and more importantly, it’s a procrastination tool.

Waiting for things to be perfect before you take action is just another form of fear. The only way to get good at anything is to start by being bad at it.

  • The first time you create something, it won’t be great.
  • The first time you try a new skill, you’ll struggle.
  • The first version of your idea will need work.

And that’s okay. Because progress happens through action, not overthinking.


Be Patient with Results, But Impatient with Action

Most people give up because they expect instant success. The truth is, meaningful progress takes longer than you think.

But while you should be patient with results, you should be impatient with action.

  • If you want to improve, take more action, faster.
  • If you want to grow, put in more reps, more experiments, more effort.
  • If you want better results, stop waiting and start doing.

Results take time. But the faster you take action and learn, the sooner you’ll see progress.


Measure What Matters So You Can Learn

Taking action is important. But if you’re not measuring what matters, you’re missing a huge opportunity to improve.

What gets measured, gets improved.

  • If you’re trying to grow a business, track leads, revenue, and engagement.
  • If you’re trying to improve fitness, track workouts, nutrition, and progress.
  • If you’re trying to develop a skill, track practice time and key milestones.

Take action, measure the results, and adjust accordingly. That’s how real improvement happens over time.


Final Thoughts: The Pursuit of BETTER

The goal isn’t to be perfect. It’s to keep getting better.

By focusing on starting, staying consistent, ignoring critics, tackling hard things first, ditching perfectionism, taking fast action, and measuring progress, you can create real momentum in any area of life or business.

And as always, if you need help with branded merch, marketing, or creative ideas for your brand, let’s chat!   We’d love to help you.  Head here to get the book “Hit The TARGET” for FREE!  This will help you dial in your marketing for better results.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.