Good Versus Popular

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11 Jul, 2018
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Kirby Hasseman

I was standing at the cooler trying to make a decision.  There were lots of choices (as there always seems to be).  How to decide?

So I asked the person behind the counter about one I was considering.  “Do you know if this one is good?”   She didn’t actually answer the question. Her answer?  “I have not had it.  But we sell a lot of it.  It’s popular.”

And even though I know (in my brain) that “popular” is not the same as “good,” I bought it.  It’s something to consider as we create sales and marketing material.  Whether it’s true or not, we equate “popular” with “good.”  It makes purchasing decisions easier for us.  As much as we say we don’t want to follow the crowd, most people do.   So when you are asked if your product or service is good, maybe you shouldn’t answer that question.

But I am not sure that will be popular.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.