It’s time to reach…and it’s time to build your reach. This blog is part of an ongoing series of blogs featuring the TARGET Marketing Framework. You can get our TARGET Marketing Playbook for FREE here. Now let’s talk about how to increase your reach in business.
Now that you have identified your perfect customer or customers (your T), and you have started to invite them along for the journey, and onto your list (A), now it’s time to put the R in Reach!
The first part of Reach is to simply reach across platforms and start to build your brand. This is when you want to create content targeted at providing value to that perfect customer. The format may vary (as will the social media platform), but you must create more content than you are comfortable with.
This is when you will hear that voice in your head…pushing back.
The more you push, the louder this voice will get. You will hear things like:
“Who do you think you are?”
“No one wants to hear from you!”
“This is too much!”
“You are full of yourself!”
“Yeah, but…”
And much more. This is the voice inside your head that is trying to keep you safe and comfortable. And when it comes to Reach…you will need to get uncomfortable.
Gary Vaynerchuk, in a recent interview, said that you need to be creating up to 40 pieces of content a day, across Facebook, Instagram, YouTube, Snapchat, TikTok, and LinkedIn. Read that again. 40 pieces of content per day!
Hear that voice yet?
While I am not going to prescribe a specific number of posts you need to make per day (though I love that Gary V does), I will say, it’s more than you think. This is brand building in a noisy world. One post per week is not going to cut it. You have to force yourself to reach.
It’s time to Give First
I have said that we are in a “Give First” Economy. The entrepreneurs, marketers, salespeople, and organizations that provide value first, are the ones that are going to win. This builds trust and integrity with the exact audience you want to reach. It means you are creating content that actually provides value.
So many small businesses use social media like all other forms of advertising. They just sell, sell, sell. And while there is a time to go for the sale (we will talk about that next), now is the time to answer questions, give tips, and entertain. During the R stage, you are building the relationship and building a brand.
Need a basic jumping-off point? Start with the ten questions you find yourself answering all of the time. Now create content that honestly and thoroughly answers those questions. These might be blog posts, TikToks, YouTube videos, and Instagram posts. But by answering the questions and giving first, you are starting to build a real relationship with those you want to serve.
I believe so much in this concept that I wrote an entire book about it. If you want to dig deeper into ways to “Give First,” please head here and you can get it for FREE.
Nurture Your List
Finally, while you are Reaching across platforms, don’t forget to build your Reach. What I mean by that is, to keep nurturing the list you are building for your organization. Now is a great time to continue to promote your lead magnet. It’s also a great time to deliver this relevant “give first” content to your list.
This is a great way to continue to build the value of your list by giving them value on a regular basis (that is not just a sales pitch).
Want to dig deeper into this? You should check out our TARGET Marketing Playbook here for free. We break down what makes up a great marketing plan and how you can implement it. Get your copy here for free.
