We’re back with another episode of Better Merch…Better Marketing! This week, Kirby and Jade dive into some of the quirks and challenges in the marketing world, sharing insights from the PPAI Expo, discussing the best ways to reach prospects, and of course, enjoying a little father-daughter banter.
Check out the latest episode below:
Marketing Pet Peeves: What Drives Us Crazy?
Every marketer has those little things that make them cringe. In this episode, Kirby and Jade talk about some of their biggest marketing pet peeves—from bad branding choices to messaging mishaps. If you’ve ever been frustrated by a clunky campaign or an organization missing the mark, you’ll relate to this segment!
Our Favorite Finds from the PPAI Expo
One of the highlights of the year for branded merchandise pros is the PPAI Expo in Las Vegas. We got to see some of the latest and greatest products in the promotional world, and we’re sharing our top picks! If you’re looking for innovative and exciting branded merch ideas, you won’t want to miss this part of the episode.
Sales & Prospecting: Phone Calls vs. Emails
When it comes to sales outreach, is it better to pick up the phone or send an email? Kirby and Jade debate the effectiveness of each approach and share their personal experiences in the world of prospecting. Whether you’re a die-hard caller or a strategic emailer, there are key takeaways here for anyone in sales or marketing.
Dad Was Right: Jade Actually Enjoys Reading!
In a fun twist, Jade admits that Kirby was right about something this time: reading is actually enjoyable! They talk about what changed her mind and some of the books that have made an impact. (Don’t worry, Kirby is taking full credit for this one!)
Shoutout of the Week: Shrivers Hospice
This week, we’re giving a huge shoutout to Shrivers Hospice, which is opening a new office in Coshocton County. Their work in providing compassionate care to those in need is truly inspiring, and we’re excited to see them expand their reach in our community.
Key Takeaways from Episode 3:
- The most common marketing mistakes that drive professionals crazy.
- The latest and greatest in branded merch from the PPAI Expo.
- A candid discussion on phone calls vs. emails for sales outreach.
- Proof that sometimes (just sometimes), Dad is actually right.
- A celebration of Shrivers Hospice and their commitment to serving the region.
What’s Next?
We love hearing from our listeners! If you have a marketing or branded merch question, send it our way and we might answer it in a future episode. Stay tuned for more great discussions, insights, and fun on the Better Merch…Better Marketing podcast!
Make sure to watch Episode 3 above, share your thoughts, and subscribe to stay updated on all future episodes. Together, we’re creating Better Merch…Better Marketing!
Got a topic or question for a future episode? Let us know in the comments or reach out directly—we’d love to hear from you!
If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
