Welcome back to another episode of Better Merch…Better Marketing, where Jade and Kirby dive into marketing, branding, and the little things that make a big impact.
This week’s discussion touched on valuable advice we needed to hear, ways to elevate an event experience, and how AI is helping us work smarter every day. Plus, Dad was right (again), and we’re giving a big shoutout to the Coshocton Chamber and Coshocton Regional Medical Center for their upcoming Health Expo in Coshocton on March 15th.
Watch the latest episode below!
Now, let’s dive into the biggest takeaways!
Advice We Needed to Hear
We’ve all been given advice that didn’t fully hit us until we needed it most. Sometimes, those words stick with us for years, helping to shape how we think and act.
Here are some of the best pieces of advice that Jade and Kirby shared in this episode:
🐕 “It’s not the size of the dog in the fight… it’s the size of the fight in the dog.”
- Kirby’s takeaway: This one is all about grit, perseverance, and mindset. It doesn’t matter where you start—it matters how much heart and effort you put in.
🏃 “A body in motion tends to stay in motion.”
- Jade’s takeaway: Sometimes, the hardest part is just getting started. But once you do, momentum takes over. This applies to business, fitness, creativity, and pretty much everything else in life.
🔥 “You can’t control what happens. You can control your reaction.”
- Kirby’s takeaway: This one was a game-changer for keeping his temper in check. We can’t always control external events, but we can control how we respond to them—and that makes all the difference.
Of course, there were more great insights in the episode, so listen in to hear them all!
How to Elevate an Event Experience
A great event doesn’t just happen—it’s intentionally designed from start to finish. Whether it’s a trade show, conference, or company gathering, the small details can make or break the guest experience.
Here are a few proven ways to take your event to the next level:
🎟️ Take great care of how the guest’s experience begins and ends.
- First impressions matter, and last impressions last.
- From registration to check-in to how guests leave the event, make every touchpoint seamless and enjoyable.
🔥 Get your team excited about the event (and use merch to do it!).
- If your team is excited, attendees will feel that energy too.
- Branded merch is a great way to unify your team and build anticipation before the event even starts.
💡 Borrow ideas from other events you loved.
- If you’ve attended an event that made an impact, think about what made it special.
- Whether it’s interactive experiences, creative giveaways, or thoughtful details, take inspiration and make it your own.
The best events aren’t just organized—they’re memorable. Focus on the guest journey, and you’ll create an experience that people want to come back to.
Using AI to Work Smarter
AI is changing the game in marketing, and we’re finding more ways to use it every day.
Here are a few ways we’re using AI to boost productivity and creativity:
📱 Helping with social media posts – AI can assist with writing captions, generating post ideas, and repurposing content across platforms.
📝 Creating summaries and synopses – Instead of starting from scratch, AI helps us break down key points from past content to create blogs, emails, and new posts.
🤔 Asking AI “What are we missing?” – When working on presentations or proposals, AI can offer insights we may not have considered, helping to fill gaps and strengthen our messaging.
AI isn’t here to replace creativity—it’s here to enhance it. The best results come when you use AI as a tool while still keeping your unique voice and perspective.
Dad Was Right: Life is About Choices
This week’s “Dad Was Right” moment revolves around one of the simplest yet most profound life lessons:
👉 Life is about choices. 👈
Every day, we make choices—some small, some big. But over time, those choices add up and shape the direction of our lives.
✅ Want to improve your health? Start making small, daily decisions that lead toward better habits.
✅ Want to grow your business? Choose to be consistent, intentional, and proactive.
✅ Want to be happier? Choose to focus on gratitude and progress over perfection.
When you realize that your choices determine your path, you start making better decisions. Simple as that.
Shoutout to the Coshocton Chamber & Coshocton Regional Medical Center
This week’s shoutout goes to The Coshocton Chamber and Coshocton Regional Medical Center for organizing the upcoming Health Expo in Coshocton!
📅 Date: March 15, 2024
📍 Location: Community Room
⏰ Time: 8 AM – Noon
Health expos are a great way to connect with the community, promote wellness, and provide valuable resources. If you’re in the area, be sure to check it out and show your support!
Final Thoughts: Better Merch, Better Marketing, Better Choices
This week’s episode covered a little bit of everything—personal growth, event marketing, AI, and even some solid life advice.
📢 Key takeaways:
✅ Great advice isn’t always easy to hear—but it’s often exactly what we need.
✅ Event success is all about the details—plan the guest journey intentionally.
✅ AI is a tool, not a replacement—use it to work smarter.
✅ Life is about choices—the small ones matter just as much as the big ones.
✅ Big things are happening in Coshocton! Be sure to check out the Health Expo.
Now we want to hear from you! What’s the best advice you’ve ever received? What AI tools are you using? How do you make events unforgettable? Let’s talk!
And as always, if you need help with branded merch, marketing, or creative ideas for your brand, let’s chat! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
