Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.
Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.
How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.
Just Some of the Clients That Have Discovered Marketing Joy Working With Our Team
What Our Clients Say
Marketing Resources and More From Our Blog
Better Merch…Better Marketing: A Tale of Two Black Fridays
It is time for another episode of Better Merch…Better Marketing, and this week Kirby Hasseman and Jade Crider cover several topics that blend retail insights, smart marketing tactics, long-term planning, and a standout merch piece you should know about. From Black...
Thirsty Thursday: A Hurricane in a Cup (Literally and Figuratively)
Welcome back to Thirsty Thursday, the weekly tradition where Jade Crider, Briar Swigert, and Kirby Hasseman bravely sip unknown liquids out of branded drinkware—all in the noble pursuit of better marketing. This week’s episode brought a bold vodka, a color-changing...
What Problems Does Branded Merch Actually Solve?
Every great business solves a problem. That’s the essence of entrepreneurship. But in the world of marketing, there’s a question most people overlook: What problems does branded merch actually solve? It’s easy to think of promotional products as giveaways, freebies,...
Better Merch…Better Marketing: Microdramas & Big Goals
It is time for another episode of the Better Merch…Better Marketing podcast, hosted by Kirby Hasseman and Jade Crider. This week’s conversation covered creative content trends, goal setting for the year ahead, smart use of LinkedIn, a fun product spotlight, and a...
Thirsty Thursday: Johnny’s Revenge
Welcome back to another episode of Thirsty Thursday—the weekly ritual where we grab a mystery drink, test out a fresh piece of branded drinkware, and offer up our brutally honest reactions (all in the name of marketing research, of course). This week, the full...
Better Merch…Better Marketing: Streaming Wars and the NYC Marathon Controversy
In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into three timely topics that connect technology, culture, and business strategy. From the ongoing changes in streaming services to influencer privileges at the NYC Marathon...