Hit the TARGET™
The Proven Framework Behind TARGET 360
About the Book
Hit the TARGET is the #1 Amazon Best-Selling book by Kirby Hasseman that has helped entrepreneurs, marketers, and leaders simplify their marketing and finally gain momentum.
It isn’t theory. It’s a step-by-step system built from real-world experience — helping small businesses grow their reach, earn more sales, and create enthusiastic customers along the way.
This book became the foundation for the full TARGET 360™ Growth System.
What is the TARGET Marketing Framework?
At its core, Hit the TARGET teaches a simple—but powerful—process:
| Letter | Focus Area |
|---|---|
| T | Target Your Perfect Customer – If everyone is your customer, no one is. Get clear. |
| A | Attract – Build your list. Don’t just post; collect leads. |
| R | Reach – Show up consistently with valuable content. Become known. |
| G | Go Get It! – Ask for the business. Make offers. Close the sale. |
| E | Enthusiasm – Create brand fans through appreciation and experience. |
| T | Track – What gets measured gets managed. Scoreboards bring clarity. |
This framework is the foundation of everything we do at Hasseman Marketing — from content, to sales strategy, to client success experiences.
Get the Hit the TARGET Bundle — FREE
We want to make it easy for you to put this into action in your business. That’s why we’re giving you the full bundle for free:
Digital eBook
Full Audiobook (narrated by Kirby)
Video Course: Hit the TARGET Masterclass
Bonus Worksheets & Templates
Who Is This For?
Hit the TARGET was made for:
Small business owners and entrepreneurs
Marketing teams or sales professionals
Speakers, creators, and personal brands
Anyone tired of “random acts of marketing” who wants a simple roadmap
Ready to Go Deeper?
If you love the framework and want to implement it across your whole organization (marketing, hiring, culture, and accountability)…
“You don’t need more motivation.
You need a plan.”
Start today — get the Hit the TARGET Bundle and build yours.