Welcome back to another episode of Thirsty Thursday—the weekly ritual where we grab a mystery drink, test out a fresh piece of branded drinkware, and offer up our brutally honest reactions (all in the name of marketing research, of course).
This week, the full crew—Jade Crider, Briar Swigert, and Kirby Hasseman—took on a spirit with some serious kick and a piece of drinkware built for shaking things up.
The Drink: New Riff Single Barrel Bourbon
The mystery drink this week was none other than New Riff Single Barrel Bourbon—a bold, high-proof choice that hit the table with confidence.
Reactions were… dramatic.
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Jade: Immediate regret. Zero poker face. Upon the first sip she declared:
“Looks like I’m not driving home today.”
Translation: this bourbon was not her love language. -
Briar: Appreciated it for what it was—strong, complex, and well made—but not something he’d choose to sip casually.
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Kirby: Similar stance. Respect for the quality, but not exactly pouring himself a second glass.
In short:
If you’re a bourbon person, this bottle delivers.
If you’re Jade, it’s a hard no.
The Drinkware: Camden 17 oz Plastic Cocktail Shaker Bottle (BelPromo) + Shot Glasses (CPS)
Now this is where the enthusiasm kicked in.
This episode featured an awesome combo from two great suppliers:
Camden 17 oz Plastic Cocktail Shaker Bottle – BelPromo
A lightweight, durable shaker perfect for mixing cocktails (or hiding the fear in your eyes when you realize the drink is 100+ proof).
Everyone loved the feel, the construction, and how practical it is for events, giveaways, or bar-themed kits.
Shot Glasses – CPS
Simple, clean, and surprisingly classy for a promo piece.
Perfect for tastings, parties, or—if you’re Jade—recovering emotionally after unexpected bourbon.
Unanimous verdict:
Great drinkware combo. Easy to brand. Easy to use. Total win.
Why It Works
Thirsty Thursday is more than just drinks and reactions—it’s a real-time look at how branded merch performs in the hands of real people.
This week’s takeaway:
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The drink might not be for everyone.
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But the drinkware? Useful, fun, practical, and universally loved.
That’s the power of good promo products—they work even when the bourbon doesn’t.
Want the Drinkware? Shop It Here
Check out our full Thirsty Thursday drinkware collection:
https://hassemanmarketing.commonsku.com/shop/a115086d-067f-48c0-8e19-ed0fc8378c2f/shop
Final Verdict
New Riff Single Barrel Bourbon:
Respect earned. Palates divided. Jade slightly traumatized.
Camden Shaker + CPS Shot Glasses:
A perfect pairing. Great value. Highly recommended for branded kits or cocktail-themed swag.
Another Thirsty Thursday in the books—full of laughs, strong drinks, and even stronger opinions.
Until next time… cheers! Ready for the next round whenever you are.
And as always, we are here to help! If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
