It is time for a new episode of Better Merch…Better Marketing, and Jade Crider and Kirby Hasseman are fresh back from the PPAI Expo in Las Vegas. Today we talk about things you can learn from “The Trade Show of Trade Shows!” Watch now!
In this episode, they break down the biggest lessons from the show and what clients and business owners can learn from the trends shaping the branded merchandise industry. In other words, this is what you can learn to make your next show even better.
The Rise of Activations
One of the biggest takeaways from the Expo was the rise of activations. What does that even mean? They dive in and explain. Jade and Kirby explain why interactive experiences were everywhere on the show floor and how brands can use activations to create stronger emotional connections through merch and marketing.
In addition, Jade and Kirby talk about creating the perfect merch…regardless of niche. This simple trick helps you nail your branded merch (and the rest of your marketing) every time!
The Product of the Week is the 24 Can Cooler Tote, a versatile and practical item that fits perfectly with event marketing, client gifting, and outdoor promotions. You can check it out here.
This episode is packed with practical insights from the PPAI Expo and is a great listen for anyone looking to create more intentional, effective branded merchandise programs.
Hit play, and let’s talk Better Merch and Better Marketing!
If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it! You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. Just search “Delivering Marketing Joy,” and you will have access to all of our podcasts in one place!
And as always, we are here to help! If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
