This time on the Better Merch…Better Marketing podcast, Jade Crider and Kirby Hasseman talk about the year of big bets and bigger budgets. Let’s watch now!
It is time for a brand new episode of Better Merch…Better Marketing, and this one is all about momentum, confidence, and bold marketing moves. In this episode, Jade Crider and Kirby Hasseman dive into the news that Hershey’s is increasing its marketing budget by 20 percent and shifting more focus toward influencer marketing and digital channels. They discuss what this signals for brands of all sizes and why leaning into visibility when others hesitate can be a powerful strategy.
The conversation then turns to the rising cost of Super Bowl advertising, which is also up by 20 percent. While many brands may see that as a barrier, Kirby explains why he still believes Super Bowl ads remain a bargain when viewed through the lens of reach, impact, and long-term brand equity. It sparks a broader discussion about where companies should invest their marketing dollars in 2026.
Jade and Kirby also introduce the idea of 2026 as “the Year of the Horse” and what that mindset represents for businesses. Energy, movement, confidence, and forward progress define the theme. After several years of uncertainty and adjustment, they argue that 2026 feels like a comeback year for brands that are ready to show up, take action, and reconnect with customers in meaningful ways.
This episode is fun, forward-looking, and filled with encouragement for marketers and business owners who want to ride the wave of opportunity instead of sitting on the sidelines. It is a conversation about spending wisely, thinking boldly, and believing that 2026 is back.
Hit play, and let’s talk Better Merch and Better Marketing!
If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it! You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. Just search “Delivering Marketing Joy,” and you will have access to all of our podcasts in one place!
And as always, we are here to help! If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
