Thirsty Thursday – Meet “Ever Claire” & The Boss

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Reading Time: 2 minutes

12 Feb, 2026
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Kirby Hasseman
Thirsty Thursday – Meet “Ever Claire” & The Boss

It’s time for another round of Thirsty Thursday—and this one came with a special introduction.

This episode, we welcomed our newest team member, Claire Bowman, to the table. Of course, Kirby immediately dubbed her “Ever Claire.” Because if you’re joining this crew, you have to have a sense of humor!

What better way to welcome someone to the culture of Marketing Joy than with a mystery drink and a new piece of branded drinkware?  Watch now!

The Drink: Svedka Strawberry Lemon Flavored Vodka

This week’s mystery pour was Svedka Strawberry Lemon Flavored Vodka.

First impression?
Strong.

Very strong.

But here’s the twist—while it packed a punch, the reviews were actually positive across the board.

  • Not something we’d typically drink straight.

  • Definitely something we could see becoming a staple in a mixed drink.

  • Sweet, fruity, and built for summer cocktails.

In other words:
On its own? Intense.
In a mixer? Dangerous in the best way.

And honestly, it made for a fun, lively episode—especially with Claire stepping into the Thirsty Thursday hot seat for the first time.

The Drinkware: “The Boss” – 26 oz RPET Water Bottle (Koozie Group)

Now let’s talk about the real MVP.

This episode featured The Boss—a 26 oz RPET Water Bottle with an embossed logo—from our pals at Koozie Group.

You can learn more or order yours here!

And yes, the name fits.

Why we loved it:

  • Made from RPET (recycled plastic)

  • Generous 26 oz size

  • Flip straw lid for easy everyday use

  • Clean, modern design

  • The embossed logo gives it a subtle, premium feel

This isn’t just another water bottle. The embossed imprint elevates it. It feels intentional. Clean. Professional. The kind of piece people keep on their desk, in their gym bag, or in their car.

And that’s the whole point of great branded merch—longevity.

Unanimous approval from the crew.

Want to See More Drinkware We’ve Tested?

Check out our Thirsty Thursday shop here:
https://hassemanmarketing.commonsku.com/shop/a115086d-067f-48c0-8e19-ed0fc8378c2f/shop

Final Verdict

Svedka Strawberry Lemon Vodka:
Bold. Strong. Surprisingly solid—especially as a mixer.

The Boss 26 oz RPET Bottle:
Clean design. Sustainable build. Premium imprint. A real winner.

And most importantly—welcome to the team, Claire. Or should we say… Ever Claire.

Another Thirsty Thursday in the books. Marketing should be fun—and this one definitely was. Cheers.

And as always, we are here to help!  If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk.  We’d love to help you. Get your TARGET Hiring Playbook here for free!

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.