There is a shift happening in culture. And smart marketers are paying attention.
In the latest episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about what feels like a major movement back toward authenticity. After years of hyper-polished content, algorithm chasing, and constant connectivity, people are craving something different. They are craving real.
Before we dive in, we have a special gift for you. If you have not grabbed your free Hit The TARGET bundle yet, now is the time. You can get the ebook, audiobook, and video course all in one place at https://hitthetargetbook.com/. If you want to get clearer on your ideal customer and build smarter marketing strategies, this is a great place to start.
User Generated Content Is Winning
One of the clearest signs of this shift is the rise of user-generated content. Brands are discovering that content created by real customers often performs better than highly produced campaigns. Why? Because it feels authentic.
People trust people. They trust real experiences. They trust voices that do not feel scripted.
For brands, this means giving up a little control. It means encouraging customers to share stories, reviews, and experiences. It means highlighting real moments instead of perfectly staged ones. UGC is not just a trend. It is a signal that audiences want connection over perfection.
Gen Z and the Return to the iPod
Another fascinating trend is Gen Z rediscovering devices like the iPod and iPod Nano. Why would a generation raised on smartphones go backward in technology?
Because sometimes backward feels better.
These devices allow music without endless notifications. They offer entertainment without the constant pull of social media. It is not anti-technology. It is pro-boundary.
For marketers, this trend is instructive. More is not always better. Louder is not always smarter. Sometimes the brands that win are the ones that help customers simplify.
Homesteads and the Desire to Disconnect
Along the same lines, homesteading and self-sufficiency content are on the rise. People are learning to grow food, bake bread, and live more intentionally. Whether someone is moving to a farm or just planting a small garden, the underlying desire is the same. People want control. They want authenticity. They want tangible experiences.
Brands that can align with this mindset by offering meaningful products, hands-on experiences, or community-driven initiatives are more likely to resonate.
Why Street Style Interviews Land
Street style interviews have exploded online. A simple microphone, a real person, and an unscripted moment can outperform high-budget productions.
Why?
Because they feel real.
There is something compelling about hearing someone answer a question without preparation. It feels human. It feels immediate. It feels honest.
For brands, this is a reminder that you do not need a massive production budget to create engaging content. You need curiosity. You need personality. And you need a willingness to show up.
What This Means for Your Brand
The return to real does not mean abandoning strategy. It means aligning strategy with authenticity.
Encourage user-generated content.
Create experiences people can touch and feel.
Focus on connection instead of perfection.
Simplify where you can.
The brands that thrive in 2026 will not be the loudest. They will be the most human.
Product of the Week
And each week, we feature a Product of the Week that has our wheels turning…and this week is a fun one. The Ball & Maze Fidget Spinner has Jade obsessed! You can learn more about that (or order yours) on our shop here.
Hit play, and let’s talk Better Merch and Better Marketing.
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And before you go, make sure you grab your free Hit The TARGET bundle at https://hitthetargetbook.com/. It is packed with tools to help you identify your perfect customer, build reach, and execute your marketing with clarity.
