Before we dive in, we have a gift for you. If you want to level up your business and marketing strategy, grab your spot in our FREE 5 Day Business Bootcamp here:
https://bootcamp.hassemanmarketing.com/
If you are ready to get more intentional with your marketing and actually drive results, this is a great place to start.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman tackle a topic that gets people fired up: banning branded merch. And as you might expect, they are not fans.
Smells Like Marketing (Literally)
The episode kicks off with a fun example from McDonald’s. The brand is selling scented candles inspired by their food. It is unexpected. It is a little weird. And it works.
Why?
Because it creates conversation. It builds connection. And it takes a familiar brand and gives people a new way to engage with it. It is a great reminder that branded merch does not have to be boring to be effective.
Boots on the Ground
Kirby also shares insights from his recent trip to the South Carolina and Georgia area. From speaking engagements to spending time with Jade and John, the trip reinforced something simple but powerful: relationships still matter.
Marketing is not just about campaigns and content. It is about showing up, connecting, and building trust in real life. Those moments create opportunities that no digital ad can replace.
Why Banning Merch Misses the Mark
Then the conversation turns to the main topic: organizations banning branded merch altogether.
The problem is not merch. The problem is bad merch strategy.
When done right, branded merchandise:
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Creates connection
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Reinforces your brand
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Builds culture internally
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Keeps you top of mind with customers
When done poorly, it becomes waste.
So instead of banning merch, the better approach is to do it better. Be intentional. Choose useful items. Tie it to a campaign. Think about the experience.
Because when merch is done right, it is not just “stuff with a logo.” It is one of the most powerful tools in your marketing mix.
Product of the Week
This week Jade is on trend with the Product of the Week! These Charm Keychains bring a jingle jangle to any key ring. Create 3 custom diestruck charms and fill each of them with up to 4 soft enamel spot colors. Each charm can be unique to your brand telling a different story for each custom piece. Easily attach the charms to any keyring, belt loop, purse string, zipper pull, or wherever their hearts desire. Learn more here now.
Hit Play (and Subscribe)
If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it. You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. Just search “Delivering Marketing Joy,” and you will have access to all of our podcasts in one place.
And before you go, make sure you grab your spot in the FREE 5 Day Business Bootcamp:
https://bootcamp.hassemanmarketing.com/
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We would love to help you create Better Merch and Better Marketing.
