Better Merch…Better Marketing: Lessons from Quick Service Restaurants

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2 Jan, 2026
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Kirby Hasseman
Better Merch...Better Marketing: Lessons from Quick Service Restaurants

It is time for a brand-new episode of Better Merch…Better Marketing, and this one kicks off 2026.  Let’s learn a few lessons from Quick Serve Restaurants…and much more!  Watch now!

In this episode, Kirby Hasseman and Jade Crider share business lessons inspired by quick-serve restaurants and what marketers can learn from their consistency, systems, and customer experience. They also break down the top five categories of branded merchandise that people actually keep, offering insight into what creates long-term brand value.

Kirby and Jade then talk through their goals for 2026 and what they are focused on improving in the year ahead.  Hopefully, this gets your wheels turning!

The Product of the Week is the Moon Jams Bundle, a fun and engaging kit that brings energy and creativity to branded merch programs. The episode wraps up with a spotlight on Marlite and their commitment to giving back during the holiday season. A strong start to the new year with practical takeaways for marketers and business owners alike.

If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it!  You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen.  Just search “Delivering Marketing Joy” and you will have access to all of our podcasts in one place!

And as always, we are here to help!  If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk.  We’d love to help you. Get your TARGET Hiring Playbook here for free!

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.