We’re thrilled to announce the launch of our brand-new podcast, Better Merch…Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.
Our very first episode is live, and we couldn’t be more excited to share it with you. You can watch the full episode below:
What’s This Podcast All About?
In this debut episode, we dive into why we’re starting this podcast and what you can expect in the weeks ahead. Whether you’re an HR professional, a marketing guru, or a small business owner/entrepreneur, our goal is to provide you with valuable insights that you can apply to your organization. Plus, we’ll bring our unique father-daughter dynamic to every conversation, adding a little fun and humor along the way.
Highlights from Episode 1
Here’s a sneak peek at what we covered:
- Why This Podcast?
We kick things off by sharing our vision for Better Merch…Better Marketing. This podcast is all about helping businesses and organizations like yours create better branded merchandise and marketing campaigns that drive results. - Lessons from 2024
The past year has been full of opportunities, challenges, and valuable lessons. We share a few key takeaways that have shaped our approach to marketing and branded merch. - Goals for 2025
A new year means new goals! From expanding our services to building stronger connections with our clients, we outline what we’re working toward in the coming year. - Dad Was Right (Again)
In a fun segment, Jade shares a lesson where Kirby’s advice turned out to be spot on—proving that sometimes, dads really do know best. - Shout Out to the Friends of the Park 5K, 10K, and Half Marathon
We’re proud to spotlight the upcoming Friends of the Park event happening this April. This race raises funds to support our local parks, and we encourage everyone to get involved—whether you’re running, walking, or cheering from the sidelines. If you are interested in registering, head here.
What’s Next?
This is just the beginning! Each week, we’ll bring you a mix of trending marketing topics, teachable moments, and standout branded merchandise campaigns to inspire your next move. Plus, we’ll be answering audience questions in future episodes, so stay tuned and send us your marketing or merch-related queries.
We’re excited to embark on this journey and hope you’ll join us. Check out the video above, share your thoughts, and don’t forget to subscribe for more episodes. Let’s create Better Merch…Better Marketing together!
Have a question or topic idea for the podcast? Let us know in the comments or reach out directly. We’d love to hear from you!
If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
