Better Merch…Better Marketing: Top Takeaways from 2025

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19 Dec, 2025
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Kirby Hasseman
Better Merch...Better Marketing: Top Takeaways from 2025

In the final episode of Better Merch…Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversation to close out the year.

If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it!  You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen.  Just search “Delivering Marketing Joy” and you will have access to all of our podcasts in one place!

And as always, we are here to help!  If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk.  We’d love to help you. Get your TARGET Hiring Playbook here for free!

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.