Can you believe we’ve hit episode 21 of Better Merch…Better Marketing? Twenty-one straight weeks of marketing insights, merch magic, and honest conversations between co-hosts Kirby Hasseman and Jade Crider. This episode brings another round of fun, candid takes—covering everything from subtle sales strategies to under-the-radar promo products and the behind-the-scenes details that make events unforgettable.
Let’s dig in.
Organic vs. Aggressive Marketing: What’s Working?
The episode kicks off with a discussion that’s probably already happening in your head (and your social feeds): what kind of marketing actually works these days?
Jade kicks off the conversation by pointing out a shift she’s seeing on social platforms—particularly TikTok and Instagram. Posts that feature a product but do so in an organic, natural, lifestyle-driven way are far more engaging than traditional, in-your-face sales content. The takeaway? Viewers are tuning out loud sales pitches and gravitating toward content that feels like a real moment.
Kirby agrees but adds nuance. While authenticity is critical, platform matters. What works on Instagram may fall flat on LinkedIn. The lesson for marketers? Tailor your message—but always aim to give value first. Your content should entertain, inform, or inspire. Sales come after trust and attention.
Planning a Killer Event? Here’s the Checklist You Didn’t Know You Needed
Next, Jade and Kirby tag-team a topic that’s near and dear to our promo-loving hearts: what makes an event truly memorable?
They go beyond swag bags and catering (though those are nice) and dive into the strategic elements that elevate a good event into a great one:
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Signage that shines. Your guests should know where to go and what’s happening without confusion. Bonus points if your signs look fantastic in photos.
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Create a photo-worthy moment. Whether it’s a branded backdrop or a fun interactive display, give attendees a reason to snap and share.
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Capture the data. This one gets overlooked too often. If you don’t gather info, you’re leaving opportunity on the table. Think QR codes, text-to-win campaigns, or simple digital forms.
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Assign a content collector. Don’t assume someone will “just grab a few shots.” Designate a team member to document the experience and post in real-time.
They toss around more tips too—but we won’t spoil them all here. Trust us, if you’re hosting a corporate event, customer appreciation day, or even a big internal meeting, this checklist is worth the listen.
The Most Underrated Promo Product? Depends Who You Ask
What’s the most underrated item in the promo game? That was the question on the table—but of course, Kirby couldn’t pick just one.
While Jade sticks to the brief and names her top sleeper hit, Kirby rattles off a handful. Why? Because there’s no one answer—what’s underrated to one audience might be a staple to another. The key is to understand your client, your context, and your why.
One thing’s for sure: simplicity and usefulness win every time. If it solves a problem or becomes part of someone’s routine, it will build brand impressions again and again.
Product of the Week: Hangtune Magnetic Wireless Speaker
This week’s featured product is an instant favorite: the Hangtune Magnetic Wireless Speaker from our friends at HPG.
This little gadget does it all—it’s compact, magnetic (yes, it sticks to metal surfaces), and delivers impressive sound for its size. Whether you’re heading to the lake, working in the garage, or just need tunes at your desk, this speaker makes a killer branded gift.
It’s the kind of item people don’t just use—they show off. And that’s the kind of merch that builds real brand love.
Shout Out of the Week: Coshocton Hot Air Balloon Festival
We wrap up with a big community shoutout to the Coshocton Hot Air Balloon Festival, which is happening this weekend! This long-running event has become a signature celebration in the area, drawing visitors from all over.
From the volunteers to the vendors to the skies filled with color—this festival is a testament to what happens when people come together to create something uplifting (literally and figuratively). If you’re in the area, it’s worth stopping by!
Final Thoughts
Episode 21 was packed with practical takeaways, fresh perspectives, and a little hometown love. Here’s your quick recap:
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Skip the hard sell—organic content is winning hearts (and clicks)
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Don’t host another boring event—plan with purpose
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Promo products still surprise—if you choose wisely
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The Hangtune speaker? A must-try for your next branded campaign
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Coshocton knows how to throw a balloon festival—go check it out
Be sure to watch the full episode below and subscribe so you never miss a dose of Better Merch…Better Marketing.
Got a favorite underrated product? Or an event planning tip that never fails? Drop us a comment—we’d love to hear it.
And as always, if you need help with branded merch, marketing strategy, or creative ideas to grow your brand, let’s talk. We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
