Better Merch…Better Marketing: Marketing, Mistakes, and Milestones

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3 Apr, 2026
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Kirby Hasseman
Better Merch…Better Marketing: Marketing, Mistakes, and Milestones

In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of real-world marketing lessons and life moments in an episode we’re calling Marketing, Mistakes, and Milestones.

Before we dive in, we have a gift for you. If you want to get more intentional with your marketing and build real momentum in your business, grab your spot in our FREE 5 Day Business Bootcamp here:
https://bootcamp.hassemanmarketing.com/

 

This time, Kirby and Jade break down a recent Cheez-It PR and merch miss and what brands can learn when ideas don’t land. Then they shift to planning ahead, sharing insights from reviewing Q1 and mapping out Q2 goals. And finally, Jade shares her recent pregnancy announcement, a reminder that the best brands are built by real people living real lives.

As always, the episode wraps up with a Product of the Week, featuring a practical and high-impact branded merch item you can explore here:
https://hassemanmarketing.commonsku.com/shop/12b4a1b1-31e1-41a2-abb1-bafd0cc5524e/shop/3e27057e-e669-4d56-94bd-b1b465d01f34

Hit Play (and Subscribe)

If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it. You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. Just search “Delivering Marketing Joy,” and you will have access to all of our podcasts in one place.

And before you go, don’t forget to claim your spot in the FREE 5 Day Business Bootcamp:
https://bootcamp.hassemanmarketing.com/

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.