This week’s episode of Better Merch…Better Marketing was packed with inspiration, recognition, and a few behind-the-scenes updates. Jade Crider and Kirby Hasseman covered everything from superhero rebrands to the final countdown for Hasseman Marketing’s big customer event.
Lessons From the DC Rebrand
Rebrands are always tricky, and when you’re dealing with a cultural icon like Superman, the stakes are even higher. DC recently announced updates to their brand and a new take on the Man of Steel, which sparked plenty of discussion.
Jade and Kirby pulled out three lessons that any business can apply:
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If you’re going to change, commit to it. Halfway rebrands confuse audiences. Go all in so the update feels fresh and intentional.
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Pair a rebrand with a product launch. DC didn’t just roll out a new look—they timed it with the launch of a new Superman movie. When you connect the excitement of a rebrand with something tangible, you give people a reason to pay attention.
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Plan what comes next. A rebrand shouldn’t be a one-off. Schedule out the next products, services, or campaigns to build anticipation and keep momentum going.
It’s a reminder that a rebrand isn’t just about aesthetics—it’s about creating energy, excitement, and a path forward for your brand.
Final Countdown to Branding Basecamp
The big day is almost here! Hasseman Marketing’s annual customer show, Branding Basecamp: The Journey to Merch Mountain, takes place on Tuesday, September 23rd from 11 a.m. to 3 p.m. at New Pointe Community Church in Coshocton.
Jade and Kirby shared a little peek into the last-minute details happening behind the scenes:
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Coordinating with supplier partners
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Finalizing displays and product setups
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Making sure the event delivers not only value but also the signature “Marketing Joy” experience that Hasseman Marketing is known for
It’s shaping up to be an event full of ideas, inspiration, and plenty of branded merch that helps organizations connect with customers and employees.
Jade Recognized as a PPAI Rising Star
One of the highlights of this week’s episode was celebrating Jade Crider’s recognition as a 2025 PPAI Rising Star. Read the article here.
Jade shared what the recognition means to her and why she’s so excited about the future. For her, it’s not just about an award—it’s about making an impact in an industry she’s passionate about and showing what’s possible when you bring creativity and energy to the table.
Kirby couldn’t help but share his pride as well, highlighting how Jade’s drive, curiosity, and creativity have made a difference for both clients and the Hasseman Marketing team.
Product of the Week: The Big Un Chair
This week’s Product of the Week is the Big Un Chair from Brentwood. Check it out here.
This oversized camp chair isn’t just practical—it’s memorable. Perfect for outdoor events, tailgates, or giveaways, it makes a statement while still being incredibly functional. Jade and Kirby loved the way it blends fun, comfort, and branding opportunities in one package.
Shout-Out: Marion Sutton
Finally, this week’s shout-out went to Marion Sutton, who was honored as the Coshoctonian at the Coshocton County Chamber Dinner. The award recognizes individuals who have made a lasting impact on the community, and Kirby and Jade were thrilled to see Marion celebrated for her leadership and dedication.
Wrapping Up
From lessons learned in a high-profile rebrand to the celebration of rising stars and community leaders, this episode of Better Merch…Better Marketing was full of insights and inspiration.
Don’t miss the full conversation—and if you’re registered for Branding Basecamp, we’ll see you at Merch Mountain on Tuesday!
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
