In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.
Mariah’s TikTok and Why Repeatable Content Matters
The episode began with a conversation about Mariah’s TikTok video and how it highlighted the value of creating repeatable content formats.
The biggest creators and most memorable brands often do not rely on random inspiration. They build content systems. A repeatable format gives your audience familiarity and gives your business consistency. In addition, Mariah Carey’s content is built around the holiday season…every year. So every single year, she is able to capitalize on content that she has created one time. Small to mid-sized businesses often miss this. Each piece of content is created as a one-time thing. Some of the biggest creators make a few pieces of evergreen content that can come back every year at the same time.
The lesson for small to mid-size businesses is simple. You do not need to reinvent your content every day. You need one format you can do with consistency and quality.
PR Packaging: How to Make It Count
Next, Kirby and Jade discussed PR packages and how to do them the right way. It is not about sending expensive boxes. It is about being intentional.
Here were the key points from the conversation:
- Custom packaging and why it matters
The outside of the box is part of the brand experience. Custom packaging shows that your business cares about presentation and identity. It sets the tone before the person even opens it. - Understand who you are sending it to
Do not send generic kits to random influencers or clients. Know your audience. Think about their lifestyle, what they value, and whether your product fits their world. A PR box should feel like it was made for them. - Use all five senses, including tissue paper
Details matter. Tissue paper, textures, scents, handwritten notes, the sound of opening a sealed box. These sensory touches create emotion and memory. They elevate the experience beyond just product delivery.
And, if you want to hear the rest of the conversation, watch the episode.
Brand Spotlight: On The House (Australia)
Jade highlighted On The House, a feminine hygiene company from Australia. Their mission is to make menstrual care accessible and respectful, without stigma.
What makes them stand out is their clarity. Their branding is clean. Their message is simple. Their business model supports both convenience and compassion.
The takeaway for businesses is that purpose adds value. You do not need to solve global issues, but when your brand stands for something meaningful, people notice.
Product of the Week: Gemini Qi 3.0 Wireless Charger
This week’s featured product is the Gemini Qi 3.0 wireless charger from AceHigh Promo.
It offers:
- Wireless phone charging
- A modern surface that allows for clean logo decoration
- Everyday functionality that keeps your brand visible on desks, nightstands, and workspaces
This is the kind of branded merchandise that does not get tossed aside. It gets used.
Shout-Out: Local Food Drives and Community Support
This week’s shout-out goes to Skylar Hasseman-Stewart, Amy Hasseman, and everyone organizing food drives for families in need. These efforts matter. They show what service and leadership look like in real life and remind us that marketing is ultimately about people and relationships.
Final Thoughts
This episode focused on practical tools and purposeful actions.
- Build repeatable content instead of chasing daily inspiration
- Treat PR packaging as a brand experience, not a shipping box
- Learn from brands with purpose and clarity
- Use merchandise that is functional, high-quality, and long-lasting
- Celebrate people who make their communities better
Better marketing starts with intention. Better merch supports that message.
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
