Better Merch…Better Marketing: Super Bowl Hits, Misses, and Marketing Lessons

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman break down their favorite Super Bowl commercials, the weirdest ones, and the lessons small to mid-sized businesses can take away from the biggest advertising stage in the world.  Let’s watch now!

Just like everyone you know…they did talk about commercials!  They talk about the clever “Relax Your Tight Ends” prostate testing ad, Kirby’s love for the Dunkin’ commercial, and the brands that were boldly trolling their competitors. They also share why the Liquid I.V. singing toilet ad missed the mark for them. More importantly, they dig into what smaller brands can learn from the Super Bowl. What events can you dominate? What content can you create? And what would it look like if your company treated a local event like its own Super Bowl moment?

They even have some fun imagining what they would do if invited to participate in the Super Bowl experience.

The Product of the Week is a custom inverted umbrella from PopPromos. It is a practical, high-perceived-value item that is perfect as spring events and unpredictable weather approach. You can check it out here.  Click to learn more.

Hit play, and let’s talk Better Merch and Better Marketing.

If you have not already subscribed to Better Merch…Better Marketing, today is a great day to do it. You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. Just search “Delivering Marketing Joy,” and you will have access to all of our podcasts in one place.

And as always, we are here to help. If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We would love to help. Get your TARGET Hiring Playbook here for free.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.