In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman break down their favorite Super Bowl commercials, the weirdest ones, and the lessons small to mid-sized businesses can take away from the biggest advertising stage in the world. Let’s watch now!
Just like everyone you know…they did talk about commercials! They talk about the clever “Relax Your Tight Ends” prostate testing ad, Kirby’s love for the Dunkin’ commercial, and the brands that were boldly trolling their competitors. They also share why the Liquid I.V. singing toilet ad missed the mark for them. More importantly, they dig into what smaller brands can learn from the Super Bowl. What events can you dominate? What content can you create? And what would it look like if your company treated a local event like its own Super Bowl moment?
They even have some fun imagining what they would do if invited to participate in the Super Bowl experience.
The Product of the Week is a custom inverted umbrella from PopPromos. It is a practical, high-perceived-value item that is perfect as spring events and unpredictable weather approach. You can check it out here. Click to learn more.
Hit play, and let’s talk Better Merch and Better Marketing.
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And as always, we are here to help. If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We would love to help. Get your TARGET Hiring Playbook here for free.





