It’s time for another episode of Better Merch…Better Marketing, and this week Jade Crider (your Branding Bestie) and Kirby Hasseman are back to talk about nostalgia, growth, travel frustrations, and — of course — great branded merch.
Let’s unpack this week’s topics.
Nostalgia and Experiential Marketing
Jade and Kirby kicked off this week’s episode by talking about a new campaign from Kodak that’s tapping into the power of nostalgia. The company is bringing back old-school cameras, encouraging people to experience photography again — winding the film, waiting for the perfect shot, and developing the photos afterward.
Kirby pointed out that the magic of this campaign isn’t just nostalgia — it’s experience. By giving customers a tactile, emotional connection to a brand they already recognize, Kodak isn’t just selling cameras. They’re creating moments.
The lesson for marketers? Don’t overlook the power of experiences. Whether it’s through an exclusive event, a creative campaign, or a well-timed piece of branded merch, experiences connect customers to emotions — and that’s where brand loyalty lives.
Learning, Growth, and the Power of Repetition
Next up, Jade shared that she’s at the Leadership Development Conference (LDC) this week — both to attend and to be recognized for her PPAI Rising Star Award (huge congrats, Jade!).
She talked about the value of investing in yourself through learning, networking, and surrounding yourself with people who push you to grow. Even if you’ve heard something before, hearing it again after a year of experience can hit totally differently.
Kirby agreed, noting that personal and professional development is rarely about hearing new ideas — it’s about hearing familiar ideas from a new perspective. Growth changes how we absorb wisdom.
It’s a reminder that training, conferences, and events aren’t just expenses — they’re investments in your long-term success.
Travel Pet Peeves (and the Case for Common Sense)
Since Jade was traveling for her conference, it only made sense to vent a little about travel pet peeves.
Her biggest frustration? People who lack spatial awareness — whether that’s standing in the middle of a busy airport walkway or taking forever to get through security. Kirby agreed (wholeheartedly) and added that his personal travel headache is people who don’t listen or don’t understand the “rules” of travel.
Their conclusion: travel brings out the best and the worst in people, but there’s a simple fix — a little patience, awareness, and empathy go a long way. It’s a lesson that applies to more than just airports, too. Whether in business, marketing, or life, slowing down to pay attention to your surroundings can save a lot of frustration.
Product of the Week: The OxFord Backpack
This week’s featured product is one that’s stylish, practical, and perfect for professionals on the go — the OxFord Backpack from AceHigh.
This high-quality laptop backpack combines clean design with everyday functionality. It’s perfect for travel, commuting, or as part of a company gifting program. Jade and Kirby agreed this one deserves a spot in the Hasseman Marketing Year-End Gift Shop — and it’s easy to see why. It’s a functional gift that still feels elevated and thoughtful.
Shout Out: Coshocton County’s New Ice Rink
Finally, this week’s shout-out goes to the Coshocton County Commissioners for bringing a new ice rink to the community. The ribbon cutting is coming soon, and it’s just one of many impressive projects that local leaders have pushed forward in recent years.
Jade and Kirby both reflected on how cool it is (no pun intended) to see momentum building in Coshocton County. From the ice rink to major development projects, the community continues to invest in growth, opportunity, and fun.
Final Thoughts
This episode of Better Merch…Better Marketing was a mix of fun and insight — from travel rants to marketing strategy to celebrating local wins.
Whether you’re creating a campaign that taps into nostalgia, investing in your own growth, or just trying to survive the airport with your sanity intact, the message is clear: stay intentional, stay self-aware, and always keep learning.
Because better marketing — and better business — always starts with better people.
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
