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In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman break down a major shift in the marketing landscape: YouTube becoming the world’s largest media platform, surpassing traditional giants like Disney. The takeaway is simple but powerful. Attention has shifted. And if your brand is not thinking about video, storytelling, and consistent content, you are missing where your audience is spending time.
Why YouTube Is Winning
The conversation is not just about YouTube’s size. It is about why it is winning. YouTube rewards creators and brands that show up consistently, provide value, and build trust over time. It is not about one viral moment. It is about creating a body of work that earns attention. For businesses, this means thinking beyond one-off campaigns and focusing on long-term content strategy.
Jade Is On The Online 18
Jade also shares her recent recognition on the PPAI Online 18, highlighting top young leaders in the promotional products industry. This is more than an award. It is a reminder that visibility comes from putting yourself out there, sharing your voice, and consistently delivering value. Personal branding is no longer optional. It is a key driver of opportunity.
Sell The Outcome
Another key theme in this episode is a simple but often overlooked marketing truth: sell the outcome, not the features. Too many organizations focus on what their product does instead of what it actually delivers. Customers do not buy features. They buy results. They buy solutions. They buy a better version of their current situation. When you shift your messaging to focus on outcomes, your marketing becomes clearer, more compelling, and more effective.
Product of the Week
As always, Jade and Kirby wrap up the episode with a Product of the Week. This time, they highlight the Luminex Mini Fan, a practical and timely branded merch item that delivers real value, especially as warmer weather approaches. It is a simple reminder that the best promotional products are the ones people actually use. You can check out the Product of the Week shop here:
https://hassemanmarketing.commonsku.com/shop/12b4a1b1-31e1-41a2-abb1-bafd0cc5524e/shop/8801e37e-7124-4c28-a582-ae2d5917a7f2
This episode is packed with practical insights for businesses looking to grow their reach, build their brand, and connect more effectively with their audience.
Hit play, and let’s talk Better Merch and Better Marketing.
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And before you go, make sure you download your free copy of TARGET for Talent:
https://hassemanmarketing.com/target-for-talent/
If you need help with branded merch, content strategy, or building a marketing plan that actually drives results, let’s talk. We would love to help you create Better Merch and Better Marketing.
