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Better Merch…Better Marketing: A Tale of Two Black Fridays

It is time for another episode of Better Merch…Better Marketing, and this week Kirby Hasseman and Jade Crider cover several topics that blend retail insights, smart marketing tactics, long-term planning, and a standout merch piece you should know about. From Black...

Thirsty Thursday: A Hurricane in a Cup (Literally and Figuratively)

Welcome back to Thirsty Thursday, the weekly tradition where Jade Crider, Briar Swigert, and Kirby Hasseman bravely sip unknown liquids out of branded drinkware—all in the noble pursuit of better marketing. This week’s episode brought a bold vodka, a color-changing...

What Problems Does Branded Merch Actually Solve?

Every great business solves a problem. That’s the essence of entrepreneurship. But in the world of marketing, there’s a question most people overlook: What problems does branded merch actually solve? It’s easy to think of promotional products as giveaways, freebies,...