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Better Merch…Better Marketing: Microdramas & Big Goals

It is time for another episode of the Better Merch…Better Marketing podcast, hosted by Kirby Hasseman and Jade Crider. This week’s conversation covered creative content trends, goal setting for the year ahead, smart use of LinkedIn, a fun product spotlight, and a...

Thirsty Thursday: Johnny’s Revenge

Welcome back to another episode of Thirsty Thursday—the weekly ritual where we grab a mystery drink, test out a fresh piece of branded drinkware, and offer up our brutally honest reactions (all in the name of marketing research, of course). This week, the full...

Better Merch…Better Marketing: Streaming Wars and the NYC Marathon Controversy

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into three timely topics that connect technology, culture, and business strategy. From the ongoing changes in streaming services to influencer privileges at the NYC Marathon...