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Stop Trying to Sell to Everyone (And What to Do Instead)

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider dig into why finding your perfect niche client is more important than ever, explore the quiet luxury trend that is reshaping the branded merch industry, and get refreshingly...

Spirit Airlines and the Race to the Bottom Nobody Wants to Win

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider tackle three topics that every business owner needs to hear — why cheap marketing can actually be the most expensive decision you make, what the collapse of Spirit Airlines...

Smarter Merch, Better Experiences & Perfect Timing

Before we dive in, if you want to take your marketing to the next level, make sure you check out our latest resources and tools to help you build a smarter strategy. In this episode of Better Merch…Better...