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Jade Crider Earns Certified Advertising Specialist (CAS) Designation

COSHOCTON, OH – July 25, 2025 — Hasseman Marketing is proud to announce that Jade Crider, affectionately known as our "Branding Bestie," has officially earned her Certified Advertising Specialist (CAS) designation from PPAI, the promotional product industry’s leading...

Branding Internally: How to Use Branded Merch to Build Culture

When most people think about branded merchandise, they picture giveaways at trade shows or customer appreciation gifts. But some of the most powerful marketing doesn’t happen externally—it starts inside your own organization. Today, let’s flip the script. We’re not...

Thirsty Thursday – How Often Do Straws Work?

We’re back with another fun-filled and refreshingly ridiculous episode of Thirsty Thursday! This week, Jade Crider (your Branding Bestie), Briar Swigert from Simple Signs & Print, and Kirby Hasseman take on another mystery drink—served in a sleek new piece of...