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How To Have An In-Person Event Safely

On August 3rd, I was sitting at my home and I was nervous. Why? Because as a board member of OPPA (Ohio Promotional Products Association), we were about to head to Kalahari to host the first in-person sales event in our industry since the pandemic. We were excited...

One Question To Ask When Choosing Branded Merchandise

When beginning nearly any conversation about branding and marketing, we would love to jump straight to the answers. We would love to know where the journey will be taking us, so we can get started right away. But answers are never the beginning. Questions are. ...

Announcing Hasseman Marketing MasterClass

When facing times of retraction, the businesses and organizations that are willing to change are the ones that often grow and thrive. Well we are certainly living in a time of change. We must all be willing to look at what “we have always done” and re-evaluate. We...