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Brand-ecdotes: Emily Bradford

At Hasseman Marketing, we are proud of the team that helps us “Deliver Marketing Joy” each and every day. So we wanted to introduce you to some of our peeps with our series we call “Brand-ecdotes.” Today we get to meet Emily (Em) Bradford. What is something fun that...

Perceived Value: The Key to Better Promotional Merchandise Campaigns

Branded merchandise is one of the most powerful tools you have in your marketing toolbox. Sure, we sell promotional products. So, you can certainly expect that we’re a little biased on the subject. But years of studies prove us right. Done well, branded merchandise...

The Difference Between Education and Learning

I was a terrible college student...when it came to education. As it turns out though, I learned a lot. You see, there is a difference between education and learning...and that is more apparent today than ever before. Education is a form of teaching that happens TO...