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Better Merch…Better Marketing: Cracker Barrel Rebrand

In the latest episode of Better Merch…Better Marketing, Jade Crider (your Branding Bestie) and Kirby Hasseman dive into a mix of branding controversies, design debates, marketing lessons, and even sequels. As always, the conversation blends fun with practical insights...

Thirsty Thursday: The Quencher, the Long Drink, and a Perfect Guess

Welcome back to Thirsty Thursday, our favorite piece of content—because let’s face it, we get to drink at work. This week’s episode featured a special guest, Jeff Wickerham, who joined Briar Swigert and Kirby Hasseman to take on the latest mystery drink challenge. And...

Better Merch…Better Marketing: Investing In You

We’re back with another episode of Better Merch…Better Marketing, and this week, Jade and Kirby are diving into some timeless lessons for both business and life. From investing in yourself to going back to basics when times get slow, this conversation is packed with...