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Thirsty Thursday – The Return of Jade “Cider!”

It’s time for another round of Thirsty Thursday! This week was a special one because Jade is officially back in the office (for the Customer show), which meant the full crew—Jade, Briar, and Kirby—was together again. And in true Thirsty Thursday fashion, we celebrated...

Better Merch…Better Marketing: Rebrands and Rising Stars

This week’s episode of Better Merch…Better Marketing was packed with inspiration, recognition, and a few behind-the-scenes updates. Jade Crider and Kirby Hasseman covered everything from superhero rebrands to the final countdown for Hasseman Marketing’s big customer...

Lessons I Learned From Taking One Month Out of the Office

This past July, I did something that felt both exciting and terrifying: I took myself out of the office for a full month. Now, this doesn’t mean I didn’t work. Instead, the idea was to step away from the day-to-day operations of Hasseman Marketing to see where I was...