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Thirsty Thursday: Johnny’s Revenge

Welcome back to another episode of Thirsty Thursday—the weekly ritual where we grab a mystery drink, test out a fresh piece of branded drinkware, and offer up our brutally honest reactions (all in the name of marketing research, of course). This week, the full...

Better Merch…Better Marketing: Streaming Wars and the NYC Marathon Controversy

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into three timely topics that connect technology, culture, and business strategy. From the ongoing changes in streaming services to influencer privileges at the NYC Marathon...

Five Business Lessons from Alex Hormozi

If you’ve spent any time scrolling through business content on social media lately, chances are you’ve seen Alex Hormozi. He’s everywhere. Hormozi is an entrepreneur, investor, and author who’s built and sold multiple eight-figure businesses — and now helps others do...