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Better Merch…Better Marketing: From Taylor Swift to Chicken Strips

On the latest episode of Better Merch…Better Marketing, Kirby and Jade cover a little bit of everything—from marketing brilliance and intentional branding to downright strange Gen Z TikTok trends. This week’s conversation is packed with insights, laughs, and a few...

Thirsty Thursday – The Lotus Travel Mug & “Love Ya Bye”

Thirsty Thursday is back, and this week Jade Crider (your Branding Bestie), Briar Swigert (from Simple Signs & Print), and Kirby Hasseman gathered around the table to test out another mystery drink from a brand-new piece of branded merch. And let’s just say—we...

Better Merch…Better Marketing: Sydney Sweeney Marketing

Welcome back to another episode of Better Merch...Better Marketing with Kirby Hasseman and Jade Crider! This week’s conversation covers everything from celebrity controversy and year-end gift planning to nostalgic sequels and sunflower fields. As always, it’s a mix of...