In last week's Delivering Marketing Joy, Episode 100, Seth Godin observed that it is important to comprehend the differences between Mentors and Heroes. In this video, Seth Godin encouraged everyone to check out his short blog on the subject...

Seth Godin was kind enough to join us in an earlier in Delivering Marketing Joy, episode 100! Kirby and Seth Godin discussed ways to make your company the rational choice among many. Seth states the truth, without sugar coating it, of why you need...

 In last week's Delivering Marketing Joy, Episode 100, Seth Godin made some insightful comments about differentiating. People constantly want to set themselves and their business apart from others, which allows them to create noticeable value for their...