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Kirby Hasseman Releases New Book “Hit The TARGET”

At Hasseman Marketing we are so excited to announce that Kirby Hasseman is releasing his new book "Hit The TARGET." The new book, which is a parable, is based on the TARGET marketing framework that we teach our clients in order to market their organization better. "I...

5 Lessons from Jimmy Buffet

I was incredibly saddened when I heard about the passing of Jimmy Buffet. As I say below, his music has meant a lot to me for years. The blog (and podcast) below, was created years ago. But I felt the need to dust it off, refresh it, and give us each a chance to go...

Featured Year-End Gifts: Drinkware

At Hasseman Marketing, we are committed to helping fix the Appreciation Gap. We do that by assisting organizations to find really cool Branded Merch to gift to their team and their best customers. Our challenge is, there are so many categories of products that fit...