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Better Merch…Better Marketing: The Return to Real

There is a shift happening in culture. And smart marketers are paying attention. In the latest episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about what feels like a major movement back toward authenticity. After years of hyper-polished...

Better Merch…Better Marketing: When NOT To Do Branded Merch

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman take on a topic that might surprise some listeners: when you should not do branded merchandise. Before we dive in, we have a special gift for you. If you have not grabbed your free Hit...

Better Merch…Better Marketing: Super Bowl Hits, Misses, and Marketing Lessons

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman break down their favorite Super Bowl commercials, the weirdest ones, and the lessons small to mid-sized businesses can take away from the biggest advertising stage in the world. Let's...