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How Do You Build a Real Brand?

What do Harley Davidson, Yeti, Nike, Apple, and Jack Daniels have in common? These brands are all larger than life. And they have a huge group of Enthusiastic Brand Ambassadors who love their brand. The company doesn’t pay people to wear their brand. Their customers...

Featured Year-End Gifts: Cooler Bags

At Hasseman Marketing, we are committed to helping fix the Appreciation Gap. We do that by assisting organizations to find really cool Branded Merch to gift to their team and their best customers. Our challenge is, there are so many categories of products that fit...

Why Choose the Thor 40 oz Recycled Mug Over the Stanley 40 oz Tumbler

Editor's Note: To be clear, we like both of these amazing pieces of drinkware! But here is a quick comparison of the Stanley and the Thor, and they the answer to "which one should I get?" might not be as obvious as you think! When deciding between the Thor 40 oz...