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How To Market in an Economic Downturn

We know that life is filled with different seasons. Sometimes we live through a season where things are going well...and sometimes not so much. From an economic perspective, this feels like one of those "not so much" times. While I don't want to over-react and...

7 Great Branded Merchandise Ideas from the Sales Safari

"Guess who's back! Back again!" No, it's not Slim Shady. It's just the Hasseman Marketing crew attending another industry event on the lookout for cool ideas for your next branded merchandise needs. The HMC gang recently attended the latest OPPA (Ohio Promotional...

3 Simple Rules of Successful Marketing

Regardless of the game, you are playing, it's vital to know the rules if you want to succeed. Without the rules as a guidepost, you will be inefficient, make mistakes and frustrate the other players. That is certainly true of marketing your organization. You need to...