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Marketing Lessons from Super Bowl 56

I love football, marketing, and music. So you could say that the Super Bowl is like my, well, Super Bowl. To me, it's one of the best American holidays...and yes, I want to be able to sleep in the day after. And since it is the most-watched television spectacles...

Employee Appreciation Day Is Coming

We have been talking about the importance of bridging the Appreciation Gap for years. What is the Appreciation Gap? Most employers, leaders, and entrepreneurs believe they are showing their team appreciation. But studies show that most employees don't feel...

5 Eco-Friendly Branded Merchandise Ideas

No matter what business you are in, you need to promote yourself if you want to succeed. As Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to save time.” We all need to let our prospects and customers know that...