If you’ve spent any time scrolling through business content on social media lately, chances are you’ve seen Alex Hormozi. He’s everywhere. Hormozi is an entrepreneur, investor, and author who’s built and sold multiple eight-figure businesses — and now helps others do the same.
But what makes his content stand out isn’t just his success. It’s the fact that he’s direct, practical, and allergic to fluff. He tells the truth about what actually drives growth — not just what sounds good on a podcast.
In this week’s Delivering Marketing Joy 1 on 1, I shared five powerful business lessons I’ve learned from Alex Hormozi — and how I’ve tried to apply them in my own journey at Hasseman Marketing.
1. Volume Solves Most Problems
One of Hormozi’s core beliefs is that “volume creates skill.”
Too often, we think we have a marketing problem or a sales problem — when in reality, we just don’t have enough reps. The more you do, the better you get.
If you want more sales, make more calls. If you want to improve your videos, make more videos. If you want more visibility, post more consistently.
It’s not about waiting for motivation. It’s about taking action. Movement creates momentum. Consistency compounds.
2. Speed Over Perfection
Hormozi famously says, “Imperfect action beats perfect hesitation.”
So many of us get stuck tweaking our websites, refining our copy, or waiting for the perfect logo before launching something new. The problem? By the time it’s “perfect,” the opportunity has passed.
Progress happens when you ship. Get your ideas out into the world, gather feedback, and improve from there.
In marketing and content creation, this couldn’t be more true. Perfection is the enemy of progress. It’s better to release a “good” post today than a “perfect” one that never sees daylight.
3. Focus on One Thing
This was a personal one for me.
As an entrepreneur, it’s easy to chase new ideas — new frameworks, projects, and opportunities. But Hormozi’s line “scattered focus creates scattered results” is a reminder that we grow through focus, not chaos.
If you want to level up, commit to the thing that moves the needle most.
At Hasseman Marketing, that means doubling down on what we do best — helping organizations use branded merch and marketing to move people to action — and letting go of distractions that don’t serve that mission.
When you focus, you multiply your results.
4. Make Better Offers
This idea is the foundation of Hormozi’s first book, $100M Offers.
He says your goal should be to “make offers so good people feel stupid saying no.”
Many businesses think they have a traffic problem. But in most cases, they have an offer problem. The value just isn’t compelling enough.
So how do you make it irresistible? By solving problems and removing friction.
That might mean adding bonuses, guarantees, or “done-for-you” options. In our world, it could be including free design help, delivery, or setup with branded merch.
Better offers create better results — because they make it easy for customers to say yes.
5. Be Boring, Be Rich
Here’s one of Hormozi’s most underappreciated lessons: “The wealthiest people do boring things consistently.”
We often think success comes from big, flashy moves — but in reality, the most successful businesses simply execute the basics better than everyone else.
Follow up. Deliver on time. Say thank you. Keep your promises.
It’s not sexy, but it’s sustainable.
At Hasseman Marketing, we’ve learned that “boring” consistency builds deep relationships — and that’s what ultimately builds wealth.
Final Thoughts
These five lessons from Alex Hormozi aren’t complicated — but they’re powerful:
* Volume solves most problems.
* Speed over perfection.
* Focus on one thing.
* Make better offers.
* Be boring, be rich.
They remind us that success doesn’t come from chasing hacks. It comes from doing the work, consistently, over time.
So take one of these ideas and apply it this week. Whether it’s picking up the phone, publishing that post, or refining your offer — action beats hesitation every time.
If you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
