Helping Financial Institutions Grow
Acquire Customers
Engage Customers
Keep Customers
Helping Community Banks & Credit Unions Grow With Clarity, Consistency & Marketing Joy
Community banks and credit unions today are in a squeeze. You’re expected to drive growth, modernize your marketing, support HR, and show up in the community… all with a tiny team and limited time.
Let us help grow your bank or credit union with clear marketing, digital systems, and branded merch. Built for community financial institutions.
Get The Financial Institution Marketing Playbook
Get The Essential Branded Merch Checklist for Banks & Credit Unions
Financial Institution Growth Packages
Three Levels of Support
Tier 1
Branded Merch Partner
FREE
(with minimum annual merch commitment)
What You Get:
-
Quarterly Spec Pack (1–3 Free Logoed Items)
-
Annual Merch Calendar for Financial Institutions
-
Quarterly Merch Planning Call (15 Minutes)
-
Branch Consistency Checklist
-
Access to Pre‑Built Merch Bundles
-
Monthly “Bank Merch Spotlight” Email
-
Event Kit Planner PDF
-
Optional QR Card Template Access
Tier 2
Financial Marketing Accelerator
$3,000 / month
What You Get:
-
Quarterly TARGET Marketing Plan
-
Monthly Strategy Call
-
CRM Access
-
Done-For-You Automation Suite
-
QR Campaign System
-
Monthly Content Support
-
Branch Experience Guidance
-
Reporting Dashboard Setup
- Priority Merch Concierge Support
- Recruiting & Culture Messaging Support
- Community Engagement Toolkit Access
- Quarterly Optimization of Systems & Automations
Tier 3
TARGET 360 for Financial Institutions
$12,000/yearly + Tier 2 monthly fee
What You Get:
-
Full-Day TARGET 360 Leadership Alignment Workshop
-
Quarterly On-Site Leadership Sessions
- Culture Messaging System
-
Recruiting Conversion System
-
Internal Communications Templates
-
Annual Branch Experience Audit
-
Community Presence Integration
- Branch Manager Leadership Toolkit
- Expanded Monthly Leadership + Marketing Training Calls
- Annual Strategic Planning Package
- VIP Access to All Tools, Playbooks & Templates
Kirby Hasseman
Financial Services Industry Specialist
Kirby is Here To Help.
At Hasseman Marketing, Kirby Hasseman, is our specialist in Marketing for Financial Services organizations.
Acquire New Customers
Engage with Your Customers
Keep Your Customers
You’re in Good company.
We’ve successfully helped many other organizations in the Financial Services industry.
Helpful Articles From Our Blog
Kirby vs. April Fool’s Day (He’s Not Laughing)
In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider (the Branding Bestie) go head-to-head on April Fool's Day brand stunts, debate whether influencers covering up logos is genius or self-important, and highlight a couple of brands...
Thirsty Thursday – From “No Thanks” to “Not Bad”
It’s time for another round of Thirsty Thursday—where we take a mystery drink, pair it with branded drinkware, and give you our honest (and sometimes hilarious) reactions. This week, Claire Bowman, Briar Swigert, and Kirby Hasseman showed up ready to go… even if...
Better Merch…Better Marketing: Marketing, Mistakes, and Milestones
In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of real-world marketing lessons and life moments in an episode we’re calling Marketing, Mistakes, and Milestones. Before we dive in, we have a gift for you. If you want to get more...