Helping Financial Institutions Grow
Acquire Customers
Engage Customers
Keep Customers
Helping Community Banks & Credit Unions Grow With Clarity, Consistency & Marketing Joy
Community banks and credit unions today are in a squeeze. You’re expected to drive growth, modernize your marketing, support HR, and show up in the community… all with a tiny team and limited time.
Let us help grow your bank or credit union with clear marketing, digital systems, and branded merch. Built for community financial institutions.
Get The Financial Institution Marketing Playbook
Get The Essential Branded Merch Checklist for Banks & Credit Unions
Financial Institution Growth Packages
Three Levels of Support
Tier 1
Branded Merch Partner
FREE
(with minimum annual merch commitment)
What You Get:
-
Quarterly Spec Pack (1–3 Free Logoed Items)
-
Annual Merch Calendar for Financial Institutions
-
Quarterly Merch Planning Call (15 Minutes)
-
Branch Consistency Checklist
-
Access to Pre‑Built Merch Bundles
-
Monthly “Bank Merch Spotlight” Email
-
Event Kit Planner PDF
-
Optional QR Card Template Access
Tier 2
Financial Marketing Accelerator
$3,000 / month
What You Get:
-
Quarterly TARGET Marketing Plan
-
Monthly Strategy Call
-
CRM Access
-
Done-For-You Automation Suite
-
QR Campaign System
-
Monthly Content Support
-
Branch Experience Guidance
-
Reporting Dashboard Setup
- Priority Merch Concierge Support
- Recruiting & Culture Messaging Support
- Community Engagement Toolkit Access
- Quarterly Optimization of Systems & Automations
Tier 3
TARGET 360 for Financial Institutions
$12,000/yearly + Tier 2 monthly fee
What You Get:
-
Full-Day TARGET 360 Leadership Alignment Workshop
-
Quarterly On-Site Leadership Sessions
- Culture Messaging System
-
Recruiting Conversion System
-
Internal Communications Templates
-
Annual Branch Experience Audit
-
Community Presence Integration
- Branch Manager Leadership Toolkit
- Expanded Monthly Leadership + Marketing Training Calls
- Annual Strategic Planning Package
- VIP Access to All Tools, Playbooks & Templates
Kirby Hasseman
Financial Services Industry Specialist
Kirby is Here To Help.
At Hasseman Marketing, Kirby Hasseman, is our specialist in Marketing for Financial Services organizations.
Acquire New Customers
Engage with Your Customers
Keep Your Customers
You’re in Good company.
We’ve successfully helped many other organizations in the Financial Services industry.
Helpful Articles From Our Blog
Better Merch…Better Marketing: The Season 1 Finale!
We made it! After 6 months of episodes filled with ideas, laughter, strategy, and yes, plenty of merch, we’ve wrapped up Season 1 of the Better Merch...Better Marketing podcast. This final episode of the season was all about reflection, creative inspiration, and...
10 Truths About Branded Merch That Can Elevate Your Brand
When it comes to building a brand that sticks, most marketers turn to digital ads, emails, or social media. And while those tools are important, one of the most underutilized and undervalued strategies continues to be branded merchandise. But here’s the truth: Done...
Better Merch…Better Marketing: The Infinite Workday
Welcome back to Better Merch…Better Marketing, the weekly podcast where Kirby Hasseman and Jade Crider break down the latest in marketing, branding, culture, and of course—branded merch. This week’s episode covers everything from managing the new “infinite workday” to...