Helping Financial Institutions Grow

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Helping Community Banks & Credit Unions Grow With Clarity, Consistency & Marketing Joy

Community banks and credit unions today are in a squeeze. You’re expected to drive growth, modernize your marketing, support HR, and show up in the community… all with a tiny team and limited time.

Let us help grow your bank or credit union with clear marketing, digital systems, and branded merch. Built for community financial institutions.

Get The Financial Institution Marketing Playbook

Get The Essential Branded Merch Checklist for Banks & Credit Unions

Financial Institution Growth Packages

Three Levels of Support

Tier 1

Branded Merch Partner

FREE 

(with minimum annual merch commitment) 

What You Get:

  • Quarterly Spec Pack (1–3 Free Logoed Items)

  • Annual Merch Calendar for Financial Institutions

  • Quarterly Merch Planning Call (15 Minutes)

  • Branch Consistency Checklist

  • Access to Pre‑Built Merch Bundles

  • Monthly “Bank Merch Spotlight” Email

  • Event Kit Planner PDF

  • Optional QR Card Template Access

 

Tier 2

Financial Marketing Accelerator

$3,000 / month

What You Get:

  • Quarterly TARGET Marketing Plan

  • Monthly Strategy Call

  • CRM Access

  • Done-For-You Automation Suite

  • QR Campaign System

  • Monthly Content Support

  • Branch Experience Guidance

  • Reporting Dashboard Setup

  • Priority Merch Concierge Support
  • Recruiting & Culture Messaging Support
  • Community Engagement Toolkit Access
  • Quarterly Optimization of Systems & Automations

Tier 3

TARGET 360 for Financial Institutions

$12,000/yearly + Tier 2 monthly fee

What You Get:

  • Full-Day TARGET 360 Leadership Alignment Workshop

  • Quarterly On-Site Leadership Sessions 

  • Culture Messaging System
  • Recruiting Conversion System

  • Internal Communications Templates

  • Annual Branch Experience Audit 

  • Community Presence Integration

  • Branch Manager Leadership Toolkit
  • Expanded Monthly Leadership + Marketing Training Calls
  • Annual Strategic Planning Package
  • VIP Access to All Tools, Playbooks & Templates
Kirby Hasseman

Kirby Hasseman

Financial Services Industry Specialist

Kirby is Here To Help.

At Hasseman Marketing, Kirby Hasseman, is our specialist in Marketing for Financial Services organizations. 

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You’re in Good company.

We’ve successfully helped many other organizations in the Financial Services industry.

Baltic State Bank
The Commercial & Savings Bank
Park National Bank

Helpful Articles From Our Blog

The Business Case for Appreciation

The Business Case for Appreciation

At a recent SHRM event in Ohio, we had the opportunity to talk with HR professionals and leaders from all around the region.  While I always enjoyed these conversations, one interaction stuck in my mind.  The HR leader was one that wanted to do more to show...

Thirsty Thursday – A Little Bit of Fire

Thirsty Thursday – A Little Bit of Fire

It's time for Thirsty Thursday...and this time there is a little bit of fire!  On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware.  We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we...