Helping Financial Institutions Grow
Acquire Customers
Engage Customers
Keep Customers
Helping Community Banks & Credit Unions Grow With Clarity, Consistency & Marketing Joy
Community banks and credit unions today are in a squeeze. You’re expected to drive growth, modernize your marketing, support HR, and show up in the community… all with a tiny team and limited time.
Let us help grow your bank or credit union with clear marketing, digital systems, and branded merch. Built for community financial institutions.
Credit Unions
Community Banks
Financial Institution Growth Packages
Three Levels of Support
Tier 1
Branded Merch Partner
FREE
(with minimum annual merch commitment)
What You Get:
-
Quarterly Spec Pack (1–3 Free Logoed Items)
-
Annual Merch Calendar for Financial Institutions
-
Quarterly Merch Planning Call (15 Minutes)
-
Branch Consistency Checklist
-
Access to Pre‑Built Merch Bundles
-
Monthly “Bank Merch Spotlight” Email
-
Event Kit Planner PDF
-
Optional QR Card Template Access
Tier 2
Financial Marketing Accelerator
$3,000 / month
What You Get:
-
Quarterly TARGET Marketing Plan
-
Monthly Strategy Call
-
CRM Access
-
Done-For-You Automation Suite
-
QR Campaign System
-
Monthly Content Support
-
Branch Experience Guidance
-
Reporting Dashboard Setup
- Priority Merch Concierge Support
- Recruiting & Culture Messaging Support
- Community Engagement Toolkit Access
- Quarterly Optimization of Systems & Automations
Tier 3
TARGET 360 for Financial Institutions
$12,000/yearly + Tier 2 monthly fee
What You Get:
-
Full-Day TARGET 360 Leadership Alignment Workshop
-
Quarterly On-Site Leadership Sessions
- Culture Messaging System
-
Recruiting Conversion System
-
Internal Communications Templates
-
Annual Branch Experience Audit
-
Community Presence Integration
- Branch Manager Leadership Toolkit
- Expanded Monthly Leadership + Marketing Training Calls
- Annual Strategic Planning Package
- VIP Access to All Tools, Playbooks & Templates

Kirby Hasseman
Financial Services Industry Specialist
Kirby is Here To Help.
At Hasseman Marketing, Kirby Hasseman, is our specialist in Marketing for Financial Services organizations.
Acquire New Customers
Engage with Your Customers
Keep Your Customers
You’re in Good company.
We’ve successfully helped many other organizations in the Financial Services industry.
Helpful Articles From Our Blog
Better Merch…Better Marketing: Streaming Wars and the NYC Marathon Controversy
In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into three timely topics that connect technology, culture, and business strategy. From the ongoing changes in streaming services to influencer privileges at the NYC Marathon...
Five Business Lessons from Alex Hormozi
If you’ve spent any time scrolling through business content on social media lately, chances are you’ve seen Alex Hormozi. He’s everywhere. Hormozi is an entrepreneur, investor, and author who’s built and sold multiple eight-figure businesses — and now helps others do...
Better Merch…Better Marketing: Repeatable Content, PR Packaging, and Purposeful Branding
In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated...




