How to Do Social Media BETTER: 5 Tips to Elevate Your Game

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Reading Time: 3 minutes

17 Dec, 2024
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Kirby Hasseman
How to Do Social Media BETTER

Social media can be one of the most powerful tools to grow your organization, connect with your audience, and build your brand. But let’s be honest—many businesses struggle to make it work. Why? Because they focus on being perfect instead of simply being better.

At Hasseman Marketing, we believe the goal isn’t perfection—it’s progress. The key is to consistently get a little better each day.

If you’re looking to improve your social media presence, here are 5 simple tips to do social media BETTER for your organization.  And if you want to dive deeper into this, head HERE to get the Hit The TARGET book for free.

1. Give Value First

Too many organizations treat social media like traditional advertising: Buy this. Hire us. Look at us. But social media is different. It’s about building relationships, and relationships thrive on value.

Ask yourself:

  • How can I help my audience?
  • What can I teach, inspire, or share that will make their lives better?

Providing value could mean sharing helpful tips, answering FAQs, entertaining with behind-the-scenes content, or offering inspiration. When you lead with value, people will engage, trust you, and stick around for the long term.

Remember: give first, ask second.

2. Be Consistent

Social media is like fitness—you can’t post once or twice and expect results. You build trust and credibility with consistency. Whether you post daily, three times a week, or weekly, the key is to show up regularly.

Here’s why consistency matters:

  • It keeps your brand top of mind.
  • It builds integrity (your audience knows they can rely on you).
  • Social media algorithms reward consistent posting.

The good news? You don’t need to go viral to succeed. Small, consistent efforts over time create meaningful results. Keep showing up, and the growth will come.

3. Post More

If you’re struggling with social media growth, ask yourself this: Are you posting enough? Many organizations are hesitant to post frequently, worrying about “bothering” their audience.

Here’s the truth: social media is a free tool to grow your business. Use it!

The more you post:

  • The better your reach and engagement will be.
  • The more opportunities you have to connect with your audience.
  • The more content you can test and learn from.

If you’re not sure where to start, try this:

  • Share updates about your team, products, or community involvement.
  • Post tips, quotes, or behind-the-scenes videos.
  • Repurpose older content into new formats.

Social media is like a muscle—the more you use it, the stronger it gets.

4. Engage With Your Audience

Social media is a two-way street. If someone takes the time to comment on your post, comment back! Engagement isn’t just polite—it’s how you build relationships.

When you respond to comments or messages, you:

  • Show your audience that you care.
  • Build a loyal community around your brand.
  • Increase the visibility of your posts (engagement boosts algorithms).

It doesn’t take much—a quick “Thank you!” or a thoughtful reply can go a long way. The brands that succeed on social media don’t just talk at their audience—they talk with them.

5. Gather Information

Social media is not just a place to post—it’s also a tool to gather valuable information for your business.

Here’s how you can leverage it:

  • Encourage people to sign up for your email list.
  • Use polls or surveys to learn what your audience wants.
  • Offer lead magnets (like free guides or webinars) to build your database.

Your ultimate goal should be to take your audience off social media and into your ecosystem—like your email list—where you can communicate directly. Social media is borrowed space, but your list? That’s something you own.

Social Media: It’s About Progress, Not Perfection

Social media doesn’t have to be overwhelming. Start small, follow these 5 tips, and focus on getting better—one post, one conversation, one audience interaction at a time:

  1. Give value—be helpful, inspiring, or entertaining.
  2. Be consistent—show up regularly to build trust.
  3. Post more—take advantage of this free tool.
  4. Engage with your audience—reply, connect, and build relationships.
  5. Gather information—turn your audience into lasting relationships.

The goal isn’t perfection. It’s about showing up, providing value, and putting in the work over time. That’s how you’ll grow your brand, strengthen your community, and do social media BETTER.

Are you ready to improve your organization’s social media presence? Start with one tip today, and let’s pursue better together.

If you need help creating social media content that connects, reach out to us! We’d love to help you.  Head here to get the book “Hit The TARGET” for FREE!  This will help you dial in your marketing for better results.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.