COSHOCTON, OH – July 25, 2025 — Hasseman Marketing is proud to announce that Jade Crider, affectionately known as our “Branding Bestie,” has officially earned her Certified Advertising Specialist (CAS) designation from PPAI, the promotional product industry’s leading professional association.
The CAS designation is the second level in PPAI’s respected four-tier certification program. It represents a significant commitment to professional development in the branded merchandise space. Candidates must first complete the Trained Advertising Specialist (TAS) certification, followed by a series of required courses and 42 elective CEUs designed to deepen their expertise across marketing, product safety, business ethics, and industry-specific knowledge.
“Getting my CAS was about more than just checking a box,” said Jade. “I’m passionate about helping brands stand out with thoughtful, effective merchandise. This certification was an investment in making sure I’m equipped with the tools and knowledge to bring real strategy and value to our clients.”
At Hasseman Marketing, ongoing education is not just encouraged—it’s embedded in our culture. We believe that the best way to serve our customers is by staying ahead of the curve, learning continuously, and investing in our team’s growth.
“Jade’s achievement underscores what makes her such a valuable part of our team,” said Kirby Hasseman, CEO of Hasseman Marketing. “She brings energy, creativity, and now, even more industry expertise to every client interaction. We’re incredibly proud of her for putting in the work and earning this recognition.”
The CAS designation isn’t just about knowledge—it’s about credibility. It reflects Jade’s deep commitment to becoming one of the top branded merchandise professionals in the industry, and it reinforces Hasseman Marketing’s dedication to raising the bar for excellence.
To learn more about Hasseman Marketing and how our team helps businesses grow through smart branded merchandise and marketing strategy, visit www.HassemanMarketing.com.
