Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.
Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.
How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.
Just Some of the Clients That Have Discovered Marketing Joy Working With Our Team
Marketing Resources and More From Our Blog
Thirsty Thursday: Sweet Tea and Stackable Style
This week’s Thirsty Thursday episode brought us the perfect blend of Southern charm and practical design. With the full crew—Jade, Briar, and Kirby—back in action, the mood was light, the banter was strong, and the reviews were unusually unanimous. That’s right: all...
Better Merch…Better Marketing: The Season 1 Finale!
We made it! After 6 months of episodes filled with ideas, laughter, strategy, and yes, plenty of merch, we’ve wrapped up Season 1 of the Better Merch...Better Marketing podcast. This final episode of the season was all about reflection, creative inspiration, and...
10 Truths About Branded Merch That Can Elevate Your Brand
When it comes to building a brand that sticks, most marketers turn to digital ads, emails, or social media. And while those tools are important, one of the most underutilized and undervalued strategies continues to be branded merchandise. But here’s the truth: Done...
Better Merch…Better Marketing: The Infinite Workday
Welcome back to Better Merch…Better Marketing, the weekly podcast where Kirby Hasseman and Jade Crider break down the latest in marketing, branding, culture, and of course—branded merch. This week’s episode covers everything from managing the new “infinite workday” to...
Thirsty Thursday: A Cherry Bomb of Opinions
This week’s Thirsty Thursday episode brought all the flavor, fun, and a few mixed reviews as Jade, Briar, and Kirby gathered once again to test out a mystery drink from an impressive piece of branded drinkware. As always, the laughs were plentiful, the reviews were...
Better Merch…Better Marketing: Improving Your Digital Real Estate
On this episode of Better Merch…Better Marketing, Kirby and Jade are back to cover a lot of ground — from building stronger morning routines to building better websites. As always, the conversation is filled with real-world marketing insight, a few laughs, and plenty...