Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.

Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.

How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.

Marketing Resources and More From Our Blog
Better Merch…Better Marketing: From TikTok Triumphs to Trade Show Tips
On this week’s episode of Better Merch...Better Marketing, Kirby and Jade dig into a mix of marketing insights, branded merch talk, and a few surprising media takes—from The Wolf of Wall Street landing on Disney+ to one very noisy pen. This episode includes: The Good,...
Thirsty Thursday – Shot Glass Showdown: Sip or Shoot?
It’s time for a brand-new episode of Thirsty Thursday, the series where we test out branded drinkware and sip (or sometimes shoot) a mystery drink—all in the name of fun, good vibes, and promotional product inspiration. This time, we were joined by Briar Swigert from...
Better Merch…Better Marketing: Merch Madness
Welcome back to another episode of Better Merch…Better Marketing, where Jade and Kirby talk all things branded merch, marketing, and the latest trends in the promo world. This week, it’s Merch Madness—a fun and competitive episode where we put branded merch...
7 Tips to Relentlessly Pursue BETTER
The goal isn’t perfection—it’s progress. Too often, we hold ourselves back waiting for the perfect moment, the perfect plan, or the perfect conditions. But the truth is, the people who succeed in any area of life aren’t the ones who wait for perfection—they’re the...
Better Merch…Better Marketing Episode 9: Marketing In Uncertain Times
Welcome back to another episode of Better Merch…Better Marketing, where Jade and Kirby discuss strategies for building a strong brand and using marketing to grow—even when times are uncertain. This week, they cover: Tips for marketing during uncertain times and how...
Thirsty Thursday – It’s Like Christmas in a Cup!
It’s time for another Thirsty Thursday, where we put branded drinkware to the test while trying a mystery drink! This week, Wendy Vogel, Briar Swigert, and Kirby Hasseman joined forces for a festive, holiday-inspired episode that truly tasted like Christmas in a cup....