Welcome back to Thirsty Thursday, our favorite piece of content—because let’s face it, we get to drink at work. This week’s episode featured a special guest, Jeff Wickerham, who joined Briar Swigert and Kirby Hasseman to take on the latest mystery drink challenge. And as always, we paired the beverage with a standout piece of branded drinkware that deserves the spotlight.
The Drinkware: Quencher Collection from Moderne Glass
This week, the team tested out the 40 oz Quencher Collection from our pals at Moderne Glass.
With its sleek design, generous size, and practical build, the Quencher has quickly become one of the hottest trends in drinkware. What makes this piece extra exciting is the option for a full-color imprint—which we featured in this episode. The vibrant imprint turns a functional tumbler into a real branding showcase, making it a perfect promo item for businesses that want to stand out.
The verdict from the crew? Two thumbs up. The Quencher feels premium, offers plenty of space for customization, and is versatile enough to work in nearly any industry. It’s the kind of product people will actually use every day—and that means your brand goes with them. Get yours started here today.
The Mystery Drink: The Long Drink
Of course, Thirsty Thursday isn’t just about the drinkware—it’s about what we pour into it. This week’s mystery drink came in with a little intrigue.
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Jeff’s take: He called it a “low-carb option,” which made everyone curious right away.
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Kirby’s guess: After a sip, he asked (with some hesitation), “Is it gin?”
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Briar’s call: As usual, Briar nailed it. He identified the drink exactly. It was The Long Drink—a unique beverage with Finnish roots that blends natural flavors with gin for a refreshing twist. Learn more about it here.
And just like that, Briar’s reputation as the Thirsty Thursday “super taster” continues.
Reviews: Drink and Drinkware
The Quencher Collection was universally loved—its size, style, and imprint options make it a clear winner in the branded merch world.
The Long Drink got solid feedback as well, with Jeff and Kirby both appreciating the taste (even if it took a minute to figure it out). And Briar? Well, he gets bragging rights for once again calling the drink correctly.
Why It Matters for Branded Merch
Every week on Thirsty Thursday, we’re reminded that branded drinkware is one of the most effective ways to get your logo and message in front of people. Here’s why pieces like the Quencher stand out:
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Utility: Everyone uses drinkware—daily.
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Longevity: A quality tumbler can last for years, keeping your brand visible long after the campaign ends.
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Customization: Full-color imprint options mean your brand can truly shine.
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Trends: Drinkware like the Quencher is “in.” When people love the product itself, they use it more, and that keeps your brand top-of-mind.
Final Thoughts
This episode had everything we love about Thirsty Thursday: great company, a mystery drink, a high-quality branded merch feature, and even a little bragging rights for Briar. The 40 oz Quencher Collection is a must-watch item for anyone planning their next branded merch campaign. And if you haven’t tried The Long Drink yet, maybe it’s time to give it a shot (or a sip).
Stay tuned for more laughs, more great merch, and of course, more mystery drinks. Until next time—cheers from the Thirsty Thursday crew!
And as always, if you need help with branded merch, merch strategy, or creative ideas to grow your brand or your team, let’s talk. We’d love to help you. Get your TARGET Hiring Playbook here for free!
